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Rand Fishkin, SEOmoz CEO, March 2011

Social Media for Traffic + SEO How to leverage the channels of social media marketing to earn direct traffic and higher search engine rankings. Rand Fishkin, SEOmoz CEO, March 2011. At SEOmoz, we m ake SOFTWARE!! We don’t offer any consulting. Where Does Social Media Traffic Originate?.

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Rand Fishkin, SEOmoz CEO, March 2011

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  1. Social Media for Traffic + SEOHow to leverage the channels of social media marketing to earn direct traffic and higher search engine rankings Rand Fishkin, SEOmoz CEO, March 2011

  2. At SEOmoz, we make SOFTWARE!! We don’t offer any consulting.

  3. Where Does Social Media Traffic Originate?

  4. Facebook http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.benphoster.com/facebook-user-growth-chart-2004-2010/

  5. Twitter http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.mediabistro.com/alltwitter/twitter-used-by-16-4m-us-internet-users-will-growth-to-27-7m-by-2013-stats_b3682

  6. Q+A Sites http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.quora.com/How-many-people-use-Quora

  7. Blogs http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www1.emarketer.com/Report.aspx?code=emarketer_2000570

  8. Social News / Bookmarking http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.reddit.com/r/blog/comments/evmek/2010_we_hardly_knew_ye/

  9. Is Social Traffic Worthwhile?

  10. Direct Value of Visits http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.nytimes.com/2011/02/11/business/media/11search.html

  11. Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it? Direct SEO Impact Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article  http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389

  12. Citations almost always lead and exceed straight links Citations & References http://www.seomoz.org/labs/blogscape

  13. Branding via Exposure to a New Audience http://www.quora.com/SEOmoz

  14. 2nd-Order Awareness Impact via Social Sources http://www.seomoz.org/blog/i-disagree-with-fred-marketing-is-for-companies-that-have-great-products

  15. How Can Social Sources Influence SEO?

  16. Direct Effect for Twitter / Facebook http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study

  17. Possible Effects from LinkedIn / Google Buzz http://searchengineland.com/how-to-use-linkedin-to-generate-business-44330

  18. Influence the Influencers to Link + Share http://news.ycombinator.com/

  19. Create Direct Links in Social Profiles/Publishers http://www.seomoz.org/blog/your-profile-just-got-a-whole-lot-snazzier

  20. Clickstream Data http://www.flickr.com/photos/dullhunk/3677405185/

  21. Where to Participate on the Social Web

  22. Facebook http://www.facebook.com/SEOmoz

  23. Twitter http://twitter.com/seomoz

  24. LinkedIn http://www.linkedin.com/company/seomoz

  25. YOUTube http://www.youtube.com/watch?v=k7BWCgvebdI

  26. StumbleUpon http://stumbleupon.com

  27. Wikipedia http://wikipedia.org

  28. Blogs http://blogsearch.google.com/

  29. Forums http://boardreader.com/

  30. Social News Sites http://www.seomoz.org/blog/reddit-stumbleupon-delicious-and-hacker-news-algorithms-exposed

  31. Q+A Sites http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.readwriteweb.com/archives/question_and_answer_sites.php

  32. Document Sharing Sites http://scribd.com, http://docstoc.com and http://slideshare.net

  33. Emerging Social Properties http://www.foursquare.com

  34. Emerging Social Properties http://namesake.com

  35. Emerging Social Properties http://path.com

  36. Emerging Social Properties http://trunk.ly

  37. Best Practices for Social Marketing

  38. Start with Great Content People Will Want to Share http://www.seomoz.org/dp/engineer-page

  39. Use Sharing (and SEO) Friendly Formats http://www.google.com/search?q=refer+an+engineer

  40. Choose the Right Communities http://careers.stackoverflow.com/jobs/10371/wanted-software-engineers-reward-12-000-seomoz

  41. Create Robust Profiles https://profiles.google.com/randfish/about

  42. Be Consistent Across Mediums Hot tip – search for other strong social participants in your industry to find profile opportunities

  43. Contribute High Quality Content http://www.quora.com/SEO/What-techniques-do-websites-use-to-game-the-Google-search-engine

  44. Link Drop Authentically http://www.seomoz.org/blog/googles-farmer-update-analysis-of-winners-vs-losers

  45. Be Cautious With Anchor Text http://www.nytimes.com/2011/02/11/business/media/11search.html

  46. Create + Leverage Offline Relationships http://www.flickr.com/photos/seomoz/sets/72157625661324746/

  47. Examples of GreatSocial Media Marketing in Action

  48. Virgin America http://adage.com/article/digital/virgin-america-values-twitter-facebook-tv/148795/

  49. Old Spice http://mashable.com/2010/07/15/old-spice-social-media-campaign/

  50. Mixtent http://www.mixtent.com

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