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Mabaw Reef Pride Campaign Jovenal G. Edauilag, Conservation Fellow

Mabaw Reef Pride Campaign Jovenal G. Edauilag, Conservation Fellow Emilia M. Roslinda, Campaign Supervisor Nurturing community sense of ownership for effective MPA governance and management. SOCIAL MARKETING CAMPAIGN. As a result of the Threat Ranking…. The Social Marketing Strategy.

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Mabaw Reef Pride Campaign Jovenal G. Edauilag, Conservation Fellow

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  1. Mabaw Reef Pride Campaign Jovenal G. Edauilag, Conservation Fellow Emilia M. Roslinda, Campaign Supervisor Nurturing community sense of ownership for effective MPA governance and management SOCIAL MARKETING CAMPAIGN

  2. As a result of the Threat Ranking… The Social Marketing Strategy SOCIAL MARKETING CAMPAIGN

  3. Brand and message Top 3 Messages Ang kaugmaon sa akong mga anak nagasalig sa Mabaw Reef. Garbo ko ang Mabaw Reef busa Manginlabot ako sa pag-amping niini. Pag-amping sa atong Mabaw Reef kaakohan natong tanan! Campaign Slogan Ang Mabaw Reef kinabuhi, ato kining ampingan! SOCIAL MARKETING CAMPAIGN

  4. Insert top 5 SM activities Radio Program Large Outdoor Billboard Print Materials (poster & Transport sticker) Purok Based Discussions Social marketing activities SOCIAL MARKETING CAMPAIGN

  5. Top 3 BR activities • Formation and strengthening of Mabaw Reef Management Committee • Approval of the Management Plan • Installation of the law enforcement Communication System Supporting activities SOCIAL MARKETING CAMPAIGN

  6. Social Marketing as the best practice to be replicated in all MPAs in Maribojoc Bay where stakeholders have sense of pride in nurturing the marine ecosystem. Vision for the future SOCIAL MARKETING CAMPAIGN

  7. 3 Unique Selling Point • Mabaw reef, angPerlassaTagbilaran. • Mabaw reef, Bohol’s underwater KINGDOM . • Mabaw Reef, Bohol’s diving Paradise!

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