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Shoppers See Red at Elmo Shortage

Shoppers See Red at Elmo Shortage. By Erin Beyer, Ryan Kozar and Denise Burkholder. Tickle Me Elmo. Originally released in September, 1996. 1998 – Walks and talks 1999 – Sings and plays guitar 2000 – Acts and speaks like a 3 year old

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Shoppers See Red at Elmo Shortage

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  1. Shoppers See Red at Elmo Shortage By Erin Beyer, Ryan Kozar and Denise Burkholder

  2. Tickle Me Elmo Originally released in September, 1996 1998 – Walks and talks 1999 – Sings and plays guitar 2000 – Acts and speaks like a 3 year old 2001 – “Tickle Me Elmo Surprise” with 5 tickle spots2002 – Sings and dances to the chicken song in his chicken costume 2003 – “Hokey Pokey Elmo” 2004 – Sings and spells out E-L-M-O to the tune of Y.M.C.A. 2005 – Sings and dances to “Shout”

  3. The 2006 T.M.X. Elmo • Will be released by Mattel as the • 10-year anniversary of the original • Tickle Me Elmo. • “Slaps its leg and keels over in a • fit of laughter when tickled” • Secret until September, 2006. • Hopes of being this year’s holiday must-have.

  4. Effects on Price • Low Supply and High Demand leads to High Prices • $39.99 regular price • Supply Shortage leads to Gray Markets • T.M.X. Elmo being sold on eBay for prices over $100

  5. Effects on Retailers • Shortage? • Manufacturers limiting production to create shortages • Ex. Microsoft and Xbox 360 • Customer Complaints • National Retail Federation • Retailers, NOT manufacturers, must deal with complaints

  6. Forecasting Fallacy • Forecast falls short • Toymaker says more will be made available. • Customer response

  7. Sources • Article http://money.cnn.com/2006/09/29/news/companies/elmo_shortage.reut/index.htm?postversion=2006092918 • Pictures http://www.boekmij.nl/pics_normaal/elmo.jpg http://xbox.about.com/library/graphics/officialxbox360.jpg http://www.fisher-price.com/fp.aspx?st=8001&e=sesstProduct&selCat=sesame&pid=35910

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