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Introduction to All About Vision ®

Introduction to All About Vision ®. Home Page. Mission To provide consumers with comprehensive, trustworthy information on eye health and vision correction options; enabling delivery of contextual marketing messages to a highly targeted audience. Quick Facts. Launched in January 2000

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Introduction to All About Vision ®

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  1. Introduction toAll About Vision®

  2. Home Page

  3. MissionTo provide consumers with comprehensive, trustworthy information on eye health andvision correction options;enabling delivery of contextual marketing messages to a highly targeted audience.

  4. Quick Facts Launched in January 2000 Site does not sell products Includes 500 pages of proprietary content Traffic up 20% in the first two months of 2009 Site will serve 9 million people this year Content is produced with the input ofan Advisory Board of eye care professionals…

  5. Advisory Board Brian Boxer Wachler, MDBrian Chou, OD, FAAO Michael DePaolis, OD, FAAO Burt Dubow, OD, FAAORobert L. Epstein, MD Valerie Kattouf, OD Chris A. Knobbe, MD Mark Mattison-Shupnick, ABOM Charles Slonim, MD, FACS Vance Thompson, MD

  6. Most Popular Content Areas • LASIK & Vision Surgery • Contact Lenses • Eye Problems & Diseases • Eyeglass Frames & Lenses • Find an Eye Doctor

  7. Traffic is Generated by: Search engines Eye care practitioner recommendations and links Media mentions and links Thousands of links from professional associations, special interest organizations, community sites, governments and corporations Direct marketing programs

  8. Search Engine Ranking All About Vision enjoys prominent rankings on Google, Yahoo, MSN and other search engines for hundreds of vision-related search terms. Examples of Google rankings: Dry eyes #1Macular degeneration #2Cataracts #1Eye doctor #2 LASIK #3Laser eye surgery #1Contact lenses #5Eyeglass lenses #1 As of November 29, 2009

  9. The Importance ofSearch Engines80% of adult online Americans have searched the Internet for health information 66% of health searchers start at a search engine, not a medical site Source: Pew Internet & American Life Project:July 2002, July 2003, May 2005, October 2006

  10. Cited byProminent Consumer Media

  11. Opportunities for Advertisers Display ads (300x250 or 132x400)Advertorials Surveys, polls and quizzesMini-sites and sponsored sectionsSponsored content & special featuresCoupons and special offers

  12. Example of 300 x 250 Display Ad

  13. Example of 132x400 Display Ad

  14. Example of Advertorial

  15. Example of Sponsored Section

  16. Example of Links to Advertorials

  17. Advertorial Actions: Link, Registration

  18. Included in Every Ad Program • Promotion of your doctor/retail locator • Lead generation mechanisms • Custom coupons, certificates, etc. • Listing on Rebates & Savings page • Monthly performance summary • Real-time performance statistics

  19. Value-added: Rebates & Savings Listing

  20. Abbott Medical OpticsAdvanced Vision ResearchAlcon LaboratoriesAllerganBausch & LombCIBA VisionCooperVisionCareCreditEssilor Live Eyewear Lobob LaboratoriesMarietta VisionOcusoftOptosSimilasanSynergEyesVision Council of AmericaWave Contact Lens System Advertisers Include: As of November 2009

  21. SalesTom Meinert, 908-534-7776Ron Walker, 858-454-2145 x301 Advertising CoordinatorLaura Johansen, 858-454-2145 x306 Access Media Group LLC960 Grand AvenueSan Diego, CA 92109 For more information:www.AllAboutVision.info Contact Information

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