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The optimal fresh chain

The optimal fresh chain. Cooperative growers association: 16 Growers > 300 Hectares Tomatoes 31 Growers > 140 Hectares Peppers Packing station > Optimal fresh chain > 100 % traceability Certificates > Globalgap , BRC, IFS and Tesco Nurture.

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The optimal fresh chain

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  1. The optimal fresh chain

  2. Cooperative growers association: • 16 Growers > 300 Hectares Tomatoes • 31 Growers > 140 Hectares Peppers • Packing station > • Optimal fresh chain > • 100 % traceability • Certificates > Globalgap, BRC, IFS and • Tesco Nurture

  3. Products: Cherry on the vine tomatoes • Cocktail on the vine tomatoes • Vine tomatoes • Surface: 43.5 hectares • Packing: Greenpack • Sales: Terra Natura International • Additional Details: • 2008 > Royal Pride Holland was awarded the title of agricultural entrepreneurs of the year and is also listed in the SME sector top 100.

  4. Lighting: All varieties available • Year-round (30 hectares) • Year-round: High stable quality • Maximum taste

  5. - METRO: MADE TO TRADE • - Benefits: • Reduced costs • Optimized logistic processes • Improved data interchange (EDI) • Optimized commercial process

  6. 2

  7. From farm to fork • Grower • Packhouse • Transport • Consumer

  8. Biological crop protection use • Crop data • Harvest forecast • Scouting on enemies • Quality control • Grower

  9. Grower announced new lot via computer • Grower creates pallet label • Packhouse

  10. Transport arranged by Greenpack • Lot arrived at Greenpack

  11. QC at Greenpack • QC information returns to grower • Packhouse

  12. Order in system assigned to a production line • Product on transport to production line • Packhouse

  13. Specs and packaging are known in the order • Packhouse

  14. Specs and packaging are known in the order • Packhouse

  15. After packing pallet number is generated by the system • Packhouse

  16. Full traceability back to the grower by: • Name client • Details label (Product + L-code + GLN/GGN) • Pallet label (Product + L-code + GLN/GGN) • Metro • Sweet Pearl 10x250g • L-38-05 • GGN 4049929476547 • GLN 8715817102008 • Packhouse

  17. QC on ready product • Shelf life test • Packhouse

  18. After QC product is assigned to loading place • Packhouse

  19. Order will be loaded by using delivery note • Registration of loading date, transporter, dock board , order picker • Packhouse

  20. Transport documents have to be signed • Transport to depot client by external specialist • Packhouse

  21. From farm to fork by data bar • Grower • Consumer • Maximum freshness in store by use of BBD • Advanced consumer information at POS: • e.g. country of origin, allergens • (marketing activities) • SATISFIED • CONSUMER - RETAILER - GROWER

  22. Ton den Boer - Sales manager Germany • Tel.: +31 174 519 136 • E-Mail: ton@tniholland.nl

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