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Behavioral Programs as a Resource

Behavioral Programs as a Resource. AESP Fall Chapter Meeting, October 2013. Examples of “ behavioral energy efficiency ”. 1% - 2.5% Reduction per Household. 0% - 9% Reduction per Household. Changing residential portfolios. Source: QuadROI. Behavior programs as a resource. Source.

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Behavioral Programs as a Resource

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  1. Behavioral Programs as a Resource • AESP Fall Chapter Meeting, October 2013

  2. Examples of “behavioral energy efficiency” 1% - 2.5% Reduction per Household 0% - 9% Reduction per Household

  3. Changing residential portfolios Source: QuadROI

  4. Behavior programs as a resource Source Duration Cost to Acquire

  5. What is the source of the savings? • Data points to as much as 40% of savings associated with physical measures Treatment customers reported greater measure-based actions compared to control group, including: consumer electronics, building envelope, low-cost measures Estimated savings breakdown: Measures: 40% Behaviors: 60% MA Three-year Cross-cutting Behavioral Program Evaluation, Opinion Dynamics with Navigant Consulting, 2012 4 Year SMUD OPower Impact Evaluation, Integral Analytics 2013

  6. How long will the savings last? • Persistence should be considered in two ways: (1) with treatment, and (2) Without treatment Massachusetts Cross-Cutting Behavioral Program Evaluation Integrated Report, Opinion Dynamics with Navigant and Evergreen Economics, 2013

  7. How long will the savings last? • Persistence should be considered in two ways: (1) with treatment, and (2) without treatment • Savings with treatment per household: 2.8% • Percent reduction in savings after two years without treatment: 39% Puget Sound Energy’s Home Energy Reports 2012 Impact Evaluation, KEMA 2013

  8. How long will the savings last? ? ~5 yrs kWh ~15 yrs ~25 yrs Years

  9. How long will the savings last? Massachusetts Cross-Cutting Behavioral Program Evaluation Integrated Report, Opinion Dynamics with Navigant and Evergreen Economics, 2013

  10. How long will the savings last? Massachusetts Cross-Cutting Behavioral Program Evaluation Integrated Report, Opinion Dynamics with Navigant and Evergreen Economics, 2013

  11. What is the cost to acquire these savings? • Annual electric savings range from 0.1% to 27% of total residential portfolio goal • The share of budget dedicated to behavioral programs ranges from 0.3% to 10% of overall portfolio spending. • The proportion of kWh savings attributable to behavioral programs is on average 3 to 4 x the budget share Source: QuadROI

  12. Are we paying twice for the same savings? kWh Years

  13. Channeling and double-counting % of Total HER Savings due to Other Programs Upstream (in-homes) 12% Other DSM 12% PG&E 0% Downstream (database) Behavior Program Upstream (surveys) .02% PSE .02% 0% Downstream (database) 13

  14. Behavior programs as a resource

  15. Anne E Dougherty Founding Advisor m: 608 561 2019 e: anne@illumeadvising.com Anne Illume @anneillume

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