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Web Analysis & Online Integration

Web Analysis & Online Integration. David Hudson Commercial Director Intellitracker Ltd www.intellitracker.com. Drive - Don’t Run. [drive] v. drove , driven , driving to move along or advance quickly as if pushed by an impelling force [run] v. ran, run, running

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Web Analysis & Online Integration

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  1. Web Analysis & Online Integration David Hudson Commercial Director Intellitracker Ltd www.intellitracker.com

  2. Drive - Don’t Run [drive] v.drove, driven, driving to move along or advance quickly as if pushed by an impelling force [run] v. ran, run, running to be in operation, to continue in operation

  3. Agenda • Single Customer View • Offline model (CRM) • Online model (web analytics) • An integrated view

  4. Offline Model Household Contacts Transactions

  5. Online Model - Web Analytics • Page View Centric • (Google Analytics) • Visitor Centric • (Most Web Analytics Systems) Visitor Visit Visits Page Views Views & Events

  6. Contact Centric Web Analytics • Contact Centric Contact A Contact can use multiple devices A Visitor is a Device or Browser (and is NOT a person) Visitors Visits Views and Events

  7. Online – Offline Integration • Offline Model • Online Model Household Contacts Contact Visitors Visits Transactions Views and Events

  8. Available Information • Geography - Country / Region (Town) • Campaigns – Email / Promotions / Affiliates / Banners / Links / Offline • Search Terms - Search Engine / PPC • Forms – Business data (Site Search / Interest / Demographics) • Content – Pages / Channels • Calendar – Dates / Times / New / Repeat / Frequency / Recency • Technical – Browser / Operating System / ISP / Organisation • Commerce - Products / Values / Currency • Inference: • Needs, Wants, Desires, Preferences, Affinity, Attitudes etc.

  9. Thank You www.intellitracker.com 0845 680 1920 dhudson@intellitracker.com David Hudson – Commercial Director

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