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Making money out of cycling Siebe Visser. BIKENOMICS. Why cycling brings you money Cyclists spend more Cycling sector benefits from more cyclists Cycling tourism Image Logistics. 2. BIKENOMICS. Why cycling brings you money Cyclists spend more
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Making money out of cycling Siebe Visser
BIKENOMICS • Why cycling brings you money • Cyclists spend more • Cycling sector benefits from more cyclists • Cycling tourism • Image • Logistics 2
BIKENOMICS • Why cycling brings you money • Cyclists spend more • Cycling sector benefits from more cyclists • Cycling tourism • Image • Logistics 3
BIKENOMICS • Why cycling brings you money • Cyclists spend more • Cycling sector benefits from more cyclists • Cycling tourism • Image • Logistics 4
BIKENOMICS • Why cycling brings you money • Cyclists spend more • Cycling sector benefits from more cyclists • Cycling tourism • Image • Logistics 5
BIKENOMICS • Why cycling brings you money • Cyclists spend more • Cycling sector benefits from more cyclists • Cycling tourism • Image • Logistics • European cyclingtouristspends • €15 - €57 per day • Clean • Healthy 6
BIKENOMICS • Why cycling brings you money • Cyclists spend more • Cycling sector benefits from more cyclists • Cycling tourism • Image • Logistics 7
BIKENOMICS • Why cycling brings you money • Cyclists spend more • Cycling sector benefits from more cyclists • Cycling tourism • Image • Logistics 8
BIKENOMICS • Why cycling brings you money • Cyclists spend more • Cycling sector benefits from more cyclists • Cycling tourism • Image • Logistics 9
Saving money withcycling Kees van Ommeren
BIKENOMICS • Why cycling saves you money • For employers: For everyone • Cyclists are more productive - Riding a bike is cheaper • Cyclists show lower absenteeism • Bicycles ask for less space than cars • How do you get employees on their bikes? 11
BIKENOMICS • Why cycling saves you money • For employers: For everyone • Cyclists are more productive - Driving a bike is cheaper • Cyclists show lower absenteeism • Bicycles ask for less space than cars • How do you get employees on their bikes? 12
BIKENOMICS • Why cycling saves you money • For employers: For everyone • Cyclists are more productive- Driving a bike is cheaper • Cyclists show lower absenteeism • Bicycles ask for less space than cars • How do you get employees on their bikes? TNO: Gain 1,3 workingdays per year forworkerswhocycletwice a week 13
BIKENOMICS • Why cycling saves you money • For employers: For everyone • Cyclists are more productive- Driving a bike is cheaper • Cyclists show lower absenteeism • Bicycles ask for less space than cars • How do you get employees on their bikes? 14
BIKENOMICS • Why cycling saves you money • For employers: For everyone • Cyclists are more productive- Driving a bike is cheaper • Cyclists show lower absenteeism • Bicycles ask for less space than cars • How do you get employees on their bikes? • Ganymede, Sopot company paycyclingemployees 3 zloties per day • Ikea Poland buys bikes fortheir employees 15
BIKENOMICS • Why cycling saves you money • For employers: For everyone • Cyclists are more productive - Driving a bike is cheaper • Cyclists show lower absenteeism • Bicycles ask for less space than cars • How do you get employees on their bikes? 16
BIKENOMICS • Why cycling saves you money • For employers: For everyone • Cyclists are more productive - Driving a bike is cheaper • Cyclists show lower absenteeism • Bicycles ask for less space than cars • How do you get employees on their bikes? 17
BIKENOMICS • Why cycling saves you money • For employers: For everyone • Cyclists are more productive - Driving a bike is cheaper • Cyclists show lower absenteeism • Bicycles ask for less space than cars • How do you get employees on their bikes? • Loyalty and saving programmes 18