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Healthy Kids Choice

Healthy Kids Choice. CX3 in Shasta County. Not interested in new policies Need to maintain working relationships Be pro-business Meet restaurants where their at. The Problem . Nearly 1/3 of children eat fast food every day.

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Healthy Kids Choice

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  1. Healthy Kids Choice

  2. CX3 in Shasta County • Not interested in new policies • Need to maintain working relationships • Be pro-business • Meet restaurants where their at

  3. The Problem • Nearly 1/3 of children eat fast food every day. • More likely to consume less fruits, vegetables, and milk and more fat, calories, and soda when eating out. • On average, children consume nearly twice as many calories from a restaurant meal (770) than a home cooked meal (420). • 0% of restaurants surveyed in Shasta County met CX3 standards.

  4. Healthy Kids Choice Goals • Encourages children’s consumption of fruits, vegetables, whole grains and beans, while limiting intake of fat and sugar. • Increase advertisement and promotion of healthier options for children.

  5. Partners • Network for a Healthy California • Healthy Shasta • Healthy Eating Active Communities (HEAC)

  6. Criteria to Participate • Offer and promote at least one HKC meal that includes: • Lean entrée option • Fruit, vegetable, bean or whole grain side dish • No sugar added beverage • Fruit or vegetable available to substitute for french fries at no additional charge. • No sugar added beverage available to substitute for soda at no additional charge. • If dessert is offered, a fresh fruit option is available.

  7. Incentive for Restaurants • No cost or low cost to implement for restaurant . • Registered Dietitian available to review menus. • Free promotional materials provided. • Free media thru HKC promotional activities. • Restaurant listed on the Healthy Shasta website. • Strengthen their image as a business that values the health of their customers. • Attract customers looking for establishments that offer healthy choices for the whole family.

  8. Restaurants Approached • Goal is 5-10 restaurants to pilot. • Started with CX3 surveyed restaurants. • Also approached restaurants not surveyed within CX3 neighborhood (non-fast food). • Healthy Shasta staff approaching restaurants outside of CX3 neighborhood. • HEAC staff assisting with CX3 and non-CX3 restaurants.

  9. Leatherby’s Family Creamery Kids Menu • Cheeseburger, fries and soda • Grilled Cheese, fries and soda • Chicken Tenders, fries and soda

  10. Corbett’s Restaurant Kids Menu • Chicken nuggets & fries, soft drink or milk • Grilled cheese & fries, soft drink or milk • Hamburger & fries, soft drink or milk • Mickey hot cake with two pieces of bacon or sausage links or one egg • One egg breakfast with two pieces of bacon, sausage links and one slice of toast

  11. Good Things Happening • More healthy choices for kids • Educational opportunity for restaurant owners and the community • Builds relationships and trust with restaurant owners • Gets me in the door to discuss further ideas and opportunities

  12. Obstacles & Challenges • Only working with local restaurants. • Some restaurants only offer limited food choices, challenge to find healthy options. • Difficult to reach restaurant owner/manager. • No nutritional labeling, so need to make good nutritional decisions and be consistent. • Difficult to get restaurants to think “outside the box” of traditional kids foods.

  13. Evaluation • Pre and post CX3 restaurant surveys. • Evaluate pre and post restaurant sales data. • Offer customer feedback forms.

  14. Additional Opportunities • Letter from the city to encourage new restaurants to participate in the Healthy Kids Choice program. • Currently having discussions with the California Restaurant Association for support.

  15. For More Information Karrie Isaacson, RD Shasta County Health and Human Services Agency - Public Health kisaacson@co.shasta.ca.us 530-245-6456 www.healthyshasta.org www.healthykidschoice.org

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