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Introduction to the European BP competition

Introduction to the European BP competition. Mikkel Draebye, Professor Department for Strategic and Entrepreneurial Management Coordinator of MBA Entrepreneurship projects SDA Bocconi School of Management. Agenda. What is it, What does the school do, what does the e-club do

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Introduction to the European BP competition

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  1. Introduction to theEuropean BP competition Mikkel Draebye, Professor Department for Strategic and Entrepreneurial Management Coordinator of MBA Entrepreneurship projects SDA Bocconi School of Management

  2. Agenda • What is it, What does the school do, what does the e-club do • What are the judging criteria • Idea evaluation

  3. EBPYC • Consortia owned (Insead, LBS, Bocconi, RSM, IESE, ALBA……..) • 2008 edition 1 of June • SDA funds the participation of 1 team (3 persons)

  4. BP evaluation criteria

  5. Idea evaluation

  6. The Entrepreneurial Process Clear Yes Business Idea Business Planning Coherent Realistic Yes Yes Competitive Yes

  7. The Idea • Innovative or not? • Valid • Client need perspective • Unmet • Unarticulated • Unsolved problems • Client experience perspective • Better customer experience • Challenging Industry orthodoxies • Are you changing the rules • Trends • Are you riding off trends • Core competencies • Are you leveraging existing resources/competencies

  8. Who are the customers are we going to target? Which needs will we satisfy? With what product system? How will we make the customers know our product exists? How will we distribute it? How will we produce it? Market Segment Market Segment Product system Product system Business System Business system From the vision … … to the business idea Clarity

  9. Coherence • Does product/service characteristics math KSF’s in segment? • Is the target market coherent with approximate break-even point (in volume) of project? • Realistic market share

  10. Competitiveness • Is the target segment very attractive ? • High growth • Exclusivity • 5-forces in general • Does the product/service has a clear competitive advantage • Does the business control unique resources/distinctive competencies?

  11. Realistic • After having refined the idea (clarity, coherence and competitiveness) you should: • Call/meet a few (5-10) potential clients and listen to their observations • Call/meet potential partners (not investors!) • Talk to industry experts • If this phase does not kill your idea - proceed

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