1 / 14

Thatvideomag: Revolutionizing Video Content Creation and Distribution

Thatvideomag is a hyperlocal video magazine that compensates users for creating and sharing exclusive original content. We offer revenue sharing opportunities, diverse content, and targeted distribution, providing a platform for video creators and users to earn income.

phurley
Download Presentation

Thatvideomag: Revolutionizing Video Content Creation and Distribution

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Problem Publishers are slow to adopt video which will account for 80% of the world's internet traffic by 2019. Lack of diversity in publishing where minorities account for 38% of the U.S. population. Poor wages for content creators, increasing wage gap, loss of middle-class jobs, and the lack of income opportunities.

  2. Value Proposition Thatvideomag is a hyperlocal video magazine that compensates users for creating and sharing content.

  3. Business model Video creators produce exclusive original content. Video creators are paid $1,500, $2,000, or $2,500 per video. Revenue sharing– Everyone shares content! Video creators AND users who share our content can earn $2 for every person who becomes a paid subscriber. Freemium – Users watch sponsored content for free or premium video content for $5.99 per month.

  4. opportunity “With a current buying power of $1 trillion that is forecasted to reach $1.3 trillion by the year 2017, the importance of connecting with African-American consumers is more important than ever.” - Nielsen • Atlanta – 447,841 • Austin – 885,400 • Chicago – 2.719M • Dallas – 1.258M • D.C. – 658,893 • Houston– 2.2M • L.A. – 18.55M • New York – 8.406M • Philadelphia – 1.553M • South Florida – 6.7M

  5. Market size Source: Epic Slide Deck From Former Yahoo Board Member Lays Out the Future of Tech and Media – Business Insider

  6. Competitors Thatvideomag advantages: 100% video content with great visuals. Diverse content and a deep insight of multicultural audiences. Revenue sharing opportunities. Targeted distribution. Not dependent on advertisers, page views, and syndication to generate revenue.

  7. Competitors (continued) Raised $132.5M – A video subscription service which provides early access to videos from YouTube stars. Raised $2.5M – Helps video creators find an audience and make money by connecting video creators with publishers and marketers. Raised $4M – A city-focused news platform powered by local journalists and storytellers to tackle hyperlocal news discovery.

  8. Traction • Produced and published 53 videos in 2013. • Thatvideomag captured a wider demographic than Houston Press (Voice Media Group). That’s 67% of Houston’s population!

  9. Financial projection • Cost per video = $2,500. • Facebook ad per video = $3,000. • Estimated reach = 300,000 people. • Target conversion rate = .01%. • Cost per customer acquired = $1.83. • Monthly operating expenses = $145,788. • Net profit: • 1 to 3 years = $79,710,140. • 3 to 5 years = $159,849,140.

  10. Go-to-market plan • Facebook – Sponsored posts and 30 second teasers. • Acquisitions of blogs, websites, forums, and Facebook pages in our verticals. • Events. • SEO. • Post-roll advertisements.

  11. Fundraise Thatvideomag is seeking an early stage investment of $350,000. Content creation (14%) – 20 videos. Mobile app development (43%). Marketing and customer acquisition (24%) – 20 Facebook ads and 1 event. Video equipment (4%). 2 months founder salary (11%). Funds raised – $15K from family in 2012. Exit strategy – IPO or acquisition.

  12. Team Founder and CEO: Dexter Bayack. Company: Thatvideomagazine. Email: dexterbayack@gmail.com. Phone: 813-728-2779. Experience (LinkedIn): Videography and photography – 9 years. Web development – 9 years. Digital media and marketing – 9 years. Event planning and management – 7 years.

More Related