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Recent developments and how it affects Apple’s pricing, output and marketing decision for iPads

Recent developments and how it affects Apple’s pricing, output and marketing decision for iPads. Increase in disposable income. From: http://www.singstat.gov.sg/stats/themes/people/hist/hhinc1.pdf. Impact on Apple’s pricing, output & marketing decision.

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Recent developments and how it affects Apple’s pricing, output and marketing decision for iPads

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  1. Recent developments and how it affects Apple’s pricing, output and marketing decisionfor iPads

  2. Increase in disposable income From: http://www.singstat.gov.sg/stats/themes/people/hist/hhinc1.pdf

  3. Impact on Apple’s pricing, output & marketing decision iPad is considered as a form of luxury good iPads would have a higher income elasticity of demand (YED> 1). When disposable income more than proportionate in demand luxury goods Output strategy 1. Inceasetotal output production To maximize total revenue, Marketing decision 2. Collaboratewith other luxury brands to sell limited edition series of iPads

  4. Changes in Taste & Preference of Consumers Consumers are becoming More IT savvy and More choosy with the emergence of new computer tablet products as they now have more alternatives Marketing strategies: iPads have a unique design which makes it different as compared to other tablets. 9.50" (241.2 mm) It weighs only 601g and measures (9.50" x 7.31" ). Its lightweight and compact design allows users to be able to use the product more conveniently. 7.31" (185.7 mm) Its attractive design further improves iPad’s marketing and popularity to consumers.

  5. Apple also did product development tosuit the changes in taste & preferences of consumers Development of iPad 2, which have various new features. Multi-Touch Instant On iOS 4.The world’s most advanced mobile operating system. Thinner by 33%, Lighter by 15%

  6. Apple is focused on bringing consumer satisfaction Apple’s productdevelopment and innovations increased consumer satisfaction by 24.6% AppleCare Protection Plan for iPads Free iPad engraving Efficient customer support

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