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<br>1. Blending the firm's promotion efforts to convey a complete and consistent message is the goal of:<br> <br>Sales management communications. <br>Integrated promotional marketing. <br>Sales promotion communications. <br>Integrated marketing communications.<br>2<br>When an advertiser pays a fixed amount (e.g. 70 cents) each time a Web surfer clicks on the advertiser's ad and links to the advertiser's website, this process is called a(n):<br> <br>pioneering ad.<br>pay-per-view. <br>pay-per-click. <br>copy thrust.<br> <br>3<br>Marketers cannot assume that a product that meets consumer needs in one country will do so in another. This is because:<br> <br>Many wants are culturally learned. <br>Family life cycles may be different. <br>Economic wants do not influence purchases in many regions of the world. <br>The purchase situations may be different.<br> <br>4<br>Because she frequently buys books at Amazon.com, Sophie Soleil set up an account and password at the website. Now, when she logs on and searches for a specific book, a note pops up at the center of her laptop screen saying: "Hello, Sophie, we have recommendations for you," and proceeds to list other titles that Sophie might enjoy based on her previous purchases. Amazon can remember Sophie (and her previous purchases) because the online retailer uses:<br> <br>Decoding. <br>Encoding. <br>Banners. <br>Cookies.<br> <br>3 Marketers cannot assume that a product that meets consumer needs in one country will do so in another. This is because:<br> <br>Many wants are culturally learned. <br>Family life cycles may be different. <br>Economic wants do not influence purchases in many regions of the world. <br>The purchase situations may be different.<br> <br>4 Because she frequently buys books at Amazon.com, Sophie Soleil set up an account and password at the website. Now, when she logs on and searches for a specific book, a note pops up at the center of her laptop screen saying: "Hello, Sophie, we have recommendations for you," and proceeds to list other titles that Sophie might enjoy based on her previous purchases. Amazon can remember Sophie (and her previous purchases) because the online retailer uses:<br> <br>Decoding. <br>Encoding. <br>Banners. <br>Cookies.<br> <br>5 In which quadrant of the SWOT analysis tool does the following fit? A firm is in a fast-growing industry.<br> <br>Opportunities <br>Strengths <br>Threats <br>Weaknesses<br> <br>6 The phrase "big data" refers to:<br> <br>the top five firms in the marketing research industry. <br>the massive amount of data being collected and processed by today's organizations. <br>marketing research data taken from Internet sources. <br>the use of marketing research in big marketing decisions.<br> <br>7 Genetech Corp. has invested heavily to develop a patented new product. Genetech wants to achieve a rapid return on its investment. It probably should set a ______________ pricing objective.<br> <br>Status quo <br>Target return <br>Profit maximization<br>Sales-oriented<br> <br>8 From the perspective of macro-marketing, e-commerce specialists CarFax (which provides vehicle history reports) and Cars.com (a website offering auto comparison shopping) have emerged within the auto industry because:<br> <br>The role of the automotive sales person is becoming obsolete. <br>The market needs competitive rivals to auto dealerships. <br>Auto manufacturers need to sell direct to consumers. <br>The information they provide makes the exchange process between producers and consumers more efficient and effective.<br> <br>9 According to the concept of social responsibility, a firm has a duty to: <br>Conduct business in a way that is good for society as a whole, both now and for the future. <br>Communicate regularly with the public. <br>Place customer satisfaction above all other considerations. <br>Place profit above all other considerations.<br> <br>10 The main difference between the "marketing department era" and the "marketing company era" is:<br> <br>Whether the whole company is customer-oriented. <br>More emphasis on selling and advertising in the marketing department era.<br>Whether the president of the firm has a background in marketing. <br>More emphasis on short-run planning in the marketing company era.<br> <br>11 In the 1990s, DVDs replaced audiocassettes and floppy disks as the storage media of choice for music and computers. At which stage of the product life cycle is the DVD today?<br> <br>Sales decline <br>Market extinction <br>Market immaturity <br>Market introduction<br> <br>12 The three basic sales tasks are:<br> <br>Order-taking, missionary selling, and order-getting. <br>Order-taking, order-managing, and order-getting. <br>Order-closing, order-opening, and sales-promoting. <br>Order-taking, supporting, and order-getting.<br> <br>13 Clearwater Office Supply sells frequently purchased office supplies to businesses in a metropolitan area. It is a well-established company with a large share of the market. Its promotion should probably focus on:<br> <br>Informing. <br>Innovators. <br>Reminding. <br>Stimulating primary demand.<br> <br>14 A producer might use a "pulling policy" rather than a "pushing policy" if: <br> <br>It is offering a very "high-tech" product to a small product-market. <br>It has a very limited promotion budget. <br>Its sales force has been very successful getting wholesalers and retailers to handle its product. <br>Intermediaries are reluctant to handle a new product.<br> <br>15 The main difference between a "marketing strategy" and a "marketing plan" is that:<br> <br>A marketing plan includes several marketing strategies. <br>A marketing strategy omits pricing plans. <br>A marketing strategy provides more detail. <br>Time-related details are included in a marketing plan.<br> <br>16 In the American Marketing Association's Statement of Ethics, which ethical value stresses a firm's attempts to balance the needs of its buyers with the interests of sellers?<br> <br>Honesty <br>Fairness <br>Responsibility<br>Citizenship<br> <br>17 A useful tool for organizing the competitor analysis is:<br> <br>The competitive summary. <br>A competitor matrix. <br>Rivals chart. <br>The oligopoly chart.<br> <br>18 Which of the following is true of direct distribution?<br> <br>It reduces a producer's need for working capital. <br>Direct distribution always serves customer needs better and at a lower cost. <br>It requires a significant investment in facilities. <br>Most firms selling consumer products rely on direct distribution.<br> <br>19 Compared with other approaches to business, the marketing concept is distinct in that it:<br> <br>Creates a broad assortment of products.<br>Focuses on satisfying customers' needs. <br>Focuses on sales. <br>Produces new products and services.<br> <br>20 David Oreck advertises Oreck vacuum cleaners via commercials that run on national radio programs. He encourages consumers to "…try my 8-pound Oreck vacuum for free for 30 days," and to return it if they aren't satisfied. He then provides an easy-to-remember toll-free telephone number that consumers can use to place orders. Regarding the AIDA model, the free-trial period and availability of a toll-free number are devices used mainly to:<br> <br>Hold interest. <br>Arouse desire.<br>Obtain action.<br>Get attention.<br> <br>21 The sales analysis of a product revealed that profits were highest when it was initially introduced into the market with a high selling price. However, the price was gradually reduced as it started facing competition as substitutes entered the market. This is an example of a(n) _____.<br> <br>Introductory price dealing <br>Penetration price policy <br>Temporary price cut policy <br>Skimming price policy<br> <br>22 Which of the following is a common cause of new product failures?<br> <br>The managers worry too much about the competition. <br>The product fails to offer the customer a unique benefit. <br>The company delays putting the product on the market until it develops a complete marketing plan. <br>The company tries to follow an organized new-product development process—rather than using a faster and more spontaneous, "race-to-market" approach.<br> <br>23 Behavioral targeting:<br> <br>Tries to reach target customers who are actually interested in what the firm has to communicate. <br>Allows advertisers to pay only when a customer clicks on the ad and links to the advertiser's website. <br>Delivers ads to consumers based on previous websites the customer has visited. <br>Tries to place ads on websites that are designed to appeal to the firm's target market.<br> <br>24 TammiSoloft has itchy eyes and a stuffy nose, and suddenly becomes aware of many TV ads for allergy products that she never noticed before. This illustrates:<br> <br>selective exposure. <br>reinforced cognition. <br>selective retention. <br>selective perception.<br> <br>25 When a company provides its advertising agency with a statement about a new product to use in designing an advertising campaign, and this statement includes a description of the target market, the product type, the primary benefits of using the product, and how this product is different from, and better than, competitive products, what type of statement is this?<br> <br>Qualifying <br>Positioning <br>Determining <br>Clustering<br> <br>26 The primary purpose of branding is:<br> <br>To enhance package design. <br>To identify a product.<br>To boost customer satisfaction. <br>To prevent competitors from stealing product ideas.<br> <br>27 When new product ideas are chosen based on ratings and comments from customers, this process is called ______.<br> <br>Reaction engineering <br>Idea engineering <br>Crowdsourcing<br>Creative resourcing<br> <br>28 Most firms in the business world set their prices using:<br> <br>Demand-oriented price setting. <br>Federal price guidelines. <br>Cost-oriented price setting. <br>Supply and demand analysis.<br> <br>29 More than 600,000 loyal customers signed up in advance to purchase the iPhone4 in an Apple store the first day it was available for sale in the U.S. What type of response behavior were these Apple followers demonstrating?<br> <br>Routinized response <br>Dissonance response <br>Limited problem solving <br>Low-involvement buying<br> <br>30 The advantages of working with an intermediary usually increase when there is:<br> <br>Excellent communication with customers. <br>
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MKT 421Course Tutorial For more Courses visit now www.TutorialRank.com
MKT 421Course Tutorial • MKT 421 Final Exam Guide (New) • For more Courses visit now • www.TutorialRank.com • 1.Blending the firm's promotion efforts to convey a complete and consistent message is the goal of: • Sales management communications. • Integrated promotional marketing. • Sales promotion communications. • Integrated marketing communications.2 • When an advertiser pays a fixed amount (e.g. 70 cents) each time a Web surfer clicks on the advertiser's ad and links to the advertiser's website, this process is called a(n): • pioneering ad. • pay-per-view.
MKT 421Course Tutorial • MKT 421 Final Exam Guide 1 • For more Courses visit now • www.TutorialRank.com • 1) Which of the following statements best describes the modern view of marketing? 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 3) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 4) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at:
MKT 421Course Tutorial • MKT 421 Final Exam Guide 2 • For more Courses visit now • www.TutorialRank.com • 1) According to the text, marketing means: 2) Which of the following statements best describes the modern view of marketing? 3) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 4) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at:
MKT 421Course Tutorial • MKT 421 Final Exam Guide 3 • For more Courses visit now • www.TutorialRank.com • 1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of • 3) Which of the following statements best describes the modern view of marketing? 4) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities.
MKT 421Course Tutorial • MKT 421 Final Exam Guide 4 • For more Courses visit now • www.TutorialRank.com • 1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:
MKT 421Course Tutorial • MKT 421 Final Exam Guide 5 • For more Courses visit now • www.TutorialRank.com • 1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:
MKT 421Course Tutorial • MKT 421 Final Exam Guide 6 • For more Courses visit now • www.TutorialRank.com • 1) According to the text, marketing means: 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:3) Which of the following statements best describes the modern view of marketing?4) Which of the following statements regarding marketing strategies is FALSE?
MKT 421Course Tutorial • MKT 421 Final Exam Guide 7 • For more Courses visit now • www.TutorialRank.com • 1) According to the text, marketing means: 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 3) Which of the following statements best describes the modern view of marketing? 4) Which of the following statements regarding marketing strategies is FALSE?
MKT 421Course Tutorial • MKT 421 Final Exam Guide 8 • For more Courses visit now • www.TutorialRank.com • 1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 3) According to the text, marketing means: 4) Which of the following statements regarding marketing strategies is FALSE?
MKT 421Course Tutorial • MKT 421 Final Exam Guide 9 • For more Courses visit now • www.TutorialRank.com • 1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 2) Which of the following statements best describes the modern view of marketing? 3) According to the text, marketing means: 4) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong
MKT 421Course Tutorial • MKT 421 Final Exam Guide 10 • For more Courses visit now • www.TutorialRank.com • 1) According to the text, marketing means: 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: -macro dilemma. 3) Which of the following statements best describes the modern view of marketing?
MKT 421Course Tutorial • MKT 421 Final Exam Guide All 10 Sets • For more Courses visit now • www.TutorialRank.com • This tutorial contains 10 sets of final exam of MKT 421 • for details of each set please go "MKT 421 Final Exam" under categories on the Home Page
MKT 421Course Tutorial • MKT 421 Week 1 Discussion Question 1 • For more Courses visit now • www.TutorialRank.com • Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?
MKT 421Course Tutorial • MKT 421 Week 1 Discussion Question 2 • For more Courses visit now • www.TutorialRank.com • Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn’t place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans?
MKT 421Course Tutorial • MKT 421 Week 1 Individual Assignment Defining Marketing • For more Courses visit now • www.TutorialRank.com • Resource: University Library • Write a 700- to 1,050-word paper in which you define marketing. • Include in your paper your personal definition of marketing and • definitions from two different sources. Based on these definitions, • explain the importance of marketing in organizational success. • Provide at least three examples from the business world to • support your explanation. Properly cite sources used in the • paper. • Format your paper consistent with APA guidelines.
MKT 421Course Tutorial • MKT 421 Week 2 Discussion Question 1 • For more Courses visit now • www.TutorialRank.com • What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?
MKT 421Course Tutorial • MKT 421 Week 2 Discussion Question 2 • For more Courses visit now • www.TutorialRank.com • What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?
MKT 421Course Tutorial • MKT 421 Week 2 Individual Assignment Marketing Mix • For more Courses visit now • www.TutorialRank.com • Resources: University Library, Internet • Write a 1,400- to 1,750-word paper in which you describe the • elements of the marketing mix (product, place, price, and • promotion). In addition, select an organization with which you are • familiar and describe how each one of the four elements of the • marketing mix affects the development of the organization’s • marketing strategy and tactics. Describe how each element is • implemented. Specifically identify your selected organization and • the industry in which it exists.
MKT 421Course Tutorial • MKT 421 Week 2 Team Assignment Marketing Plan Phase 1 • For more Courses visit now • www.TutorialRank.com • Resources: University Library, Internet • Create a new product or service for an existing organization. This • product or service will be the basis for your Marketing Plan • Paper. Obtain your instructor’s approval of your product or • service before beginning this project. • Write a 1,400- to 1,750-word paper to include the following: • An overview of the existing organization. • A description of the new product or service.
MKT 421Course Tutorial • MKT 421 Week 3 Discussion Question 1 • For more Courses visit now • www.TutorialRank.com • Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?
MKT 421Course Tutorial • MKT 421 Week 3 Discussion Question 2 • For more Courses visit now • www.TutorialRank.com • Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference?
MKT 421Course Tutorial • MKT 421 Week 3 Individual Assignment Marketing Research Paper • For more Courses visit now • www.TutorialRank.com • Resources: University Library, Kudler Fine Foods Virtual • Organization • Use the Virtual Organization link on the student website to • access additional company information on Kudler Fine Foods. • Write a 1,050- to 1,400-word paper in which you justify the • importance of marketing research in the development of Kudler • Fine Food’s marketing strategy and tactics, and identify the areas • where additional market research is needed.
MKT 421Course Tutorial • MKT 421 Week 3 Team Assignment Marketing Plan Phase 2 • For more Courses visit now • www.TutorialRank.com • Resources: University Library, Internet • Use the product or service you selected for your Marketing Plan: • Phase I Paper. • Write a 1,400- to 1,750-word paper in which you address the • following: • Identify the segmentation criteria that will affect your target • market selection. Identify your target market. Describe the organizational buyers and consumers of your . product or service and the factors that influence their purchasing decisions.
MKT 421Course Tutorial • MKT 421 Week 4 Discussion Question 1 • For more Courses visit now • www.TutorialRank.com • What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?
MKT 421Course Tutorial • MKT 421 Week 4 Discussion Question 2 • For more Courses visit now • www.TutorialRank.com • What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?
MKT 421Course Tutorial • MKT 421 Week 4 Individual Assignment Using Perceptual Maps in Marketing Simulation • For more Courses visit now • www.TutorialRank.com • Resources: Using Perceptual Maps in Marketing simulation • Complete the simulation, Using Perceptual Maps in Marketing, • located on the student website. • Write a 1,050- to 1,450-word summary in which you address the • following: • For each of the three major phases in the simulation, describe • The situation
MKT 421Course Tutorial • MKT 421 Week 4 Team Assignment Marketing Plan Phase 3 • For more Courses visit now • www.TutorialRank.com • Resources: University Library, Internet • Use the product or service you selected for your Marketing Plan: • Phase I Paper. • Write a 1,400- to 1,750-word paper to include the following • information: • Describe the attributes of your product or service in detail. • Describe the pace at which your product will move through
MKT 421Course Tutorial • MKT 421 Week 5 Discussion Question 1 • For more Courses visit now • www.TutorialRank.com • Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing because your company markets its SunShine drink as fruit juice even though the drink contains less than 5% fruit juice. Marketing SunShine drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children. What ethical and moral issues are involved in this situation? Should these issues affect the marketing of SunShine drink? Explain why or why not.
MKT 421Course Tutorial • MKT 421 Week 5 Discussion Question 2 • For more Courses visit now • www.TutorialRank.com • You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest effect on the company’s marketing strategy? Explain why
MKT 421Course Tutorial • MKT 421 Week 5 Individual Assignment Environmental Factors • For more Courses visit now • www.TutorialRank.com • Resources: University Library, Internet • Select an organization with which you are familiar that conducts • both domestic and global marketing. • Write a 1,050- to 1,400-word paper in which you identify the • environmental factors that affect global and domestic marketing • decisions.
MKT 421Course Tutorial • MKT 421 Week 5 Team Assignment Marketing Plan Final Paper and Presentation • For more Courses visit now • www.TutorialRank.com • Resources: University Library, Internet • Use the Marketing Plan Outline listed on the student website as a • guide. • Write a 6,300- to 7,000-word paper integrating your previous • Learning Team assignments into a final Marketing Plan Paper. In • addition, address the following information in your paper:
MKT 421Course Tutorial For more Courses visit now www.TutorialRank.com
