L’Oreal 2015

1. L’Oreal 2015

3. TOTALLYHER PRODUCES AWARD WINNING CONTENT 110+ 100+ 4K+ 30M+ EDITORS, EXPERTS AND AUTHORS EVENTS COVERED EACH YEAR EDITORIAL PIECES PER MONTH VIDEOS STREAMED PER MONTH comScore VMX Q2 2013

4. STYLE & BEAUTY Monthly Uniques 1.18MM Monthly Page Views 22MM 1,186,000 UNIQUE VISITORS 1,162,000 UNIQUE VISITORS 865,000 UNIQUE VISITORS 413,000 UNIQUE VISITORS comScore MMX July 2014

5. TOTALLYHER FASHION AND BEAUTY • Stick to a brand I like – 156 comp index • Change brands for variety / novelty – 137 comp index • Bought cosmetics online last 6 months – 208 comp index • Bought fragrance online last 6 months – 211 comp index • Bought bath & Body products online last 6 months – 178 comp index • Spent +$100 on bath and body products – 186 comp index • Spent +$100 on skincare – 193 comp index • Consider themselves influential / trend setters – 188 comp index • First to own/use latest on beauty/health – 127 comp index • Share photos/videos on social media sites – 173 comp index

6. TOTALLYHER FASHION AND BEAUTY • Stick to a brand I like – 147 comp index • Change brands for variety / novelty – 219 comp index • Bought cosmetics online last 6 months – 198 comp index • Spent +$100 on cosmetics – 249 comp index • Spent +$100 on fragrance – 336 comp index • Bought bath & Body products online last 6 months – 216 comp index • Spent +$100 on skincare – 395 comp index • Consider themselves influential / trend setters – 188 comp index • First to own/use latest on beauty/health – 140 comp index • Encourage others to lead a healthy lifestyle – 144 comp index • Share photos/videos on social media sites – 170 comp index • Visit SMS to read opinions about a topic – 134 comp index

7. THE FASHION SPOT Monthly Uniques 162K Monthly Page Views 2M+ Comp. Index W18-34 334 In 2001, theFashionSpot established itself as the first-ever online community of designers, stylists, and industry influencers. Now the web’s largest, this vibrant social forum is known for intelligent, honest and uncompromising discussions on all aspects of the fashion industry. With this legacy as our beacon, theFashionSpot has grown into an editorial destination delivering original, premium content that speaks to the passionate, engaged community at the heart of the site, and inspires a growing audience of trend influencers. TheFashionSpot provides in-depth coverage of fashion, beauty, lifestyle, and celebrity trends for an audience of 4.3 million* every month. Our seasoned editors and experts explore the industry’s most compelling and controversial issues alongside regular features like trend forecasting, shopping roundups, beauty tutorials, red carpet style, and features on health, relationships, and career. comScore MMX (Overall Audience) July 2014

8. SHEKNOWS Monthly Uniques 1.73M Monthly Page Views 28M+ Comp. Index W18-34: 222 SheKnows is the leading women’s online publisher and aggregates a unique, loyal and passionate audience of women across Canada SheKnows is a branded women’s property that, with its family of female-centric web properties, provides women with information important to their daily lives. SheKnows provide daily exclusive content for women seeking entertainment, advice, and a fresh, fun take on life. comScore MMX (Overall Audience) July 2014

9. MNY iStory KEY SITES & AUDIENCE ENVIRONMENT

10. CUSTOM BEAUTY BOOK OVERLAY To showcase Maybelline’s line of beauty and make-up products, Totallyher will produce a high impact MNY iStory How-To Beauty Book. This unit will run across our properties. Upon engagement, the unit spawns to full screen. On one side of the book, we will feature the look; while the other side will contain the how-to videos.

11. MNY BROW DRAMA KEY SITES & AUDIENCE ENVIRONMENT

12. THE FASHION SPOTGET THE LOOK Get The Look Landing Page Investment: $12k (est. 975K imp) • Includes reskin/roadblock on the • homepage of TFS, • landing page of Get The Look • custom article page • Exclusive Nav Bar Promotion throughout TFS • 1 Custom Article with up to 5 product mention • Co-Branded Promotions throughout Totallyher 2 1 1 3 Custom Article Page Home Page 1 1 1 1 2 3 2 Visuals are for mock purposes.

13. CASCADING BILLBOARD UNIT • Cascading Billboard is a highly engaging, beautiful way to display video and images • The billboard appears as a 970 x 250 at the top of a site • Unit can have images & Video • At the bottom left-hand corner of the unit, a user is encouraged to expand the unit to “See More” • 2. New panel revealed also displaying new images, video • 3. Third panel revealed displaying new images, video • A user can click through at any time on all 3 panels to be taken to brand site 1 2 3

14. MNY FIT ME FOUNDATION KEY SITES & AUDIENCE ENVIRONMENT

15. FEATURES: Runs ROS Across SheKnows Sold on a cost per thousand PV’s 1 PV = 3 Impressions Min. Spend $10,000 Toggle Overlay to run as part of Roadblock OPTIONS: Reskin + 970x90+ 300x250 or Reskin + 728x90+ 300x250 COST $40 CPM $3000 per toggle reskin template SHEKNOWS ROS TOGGLE TAKEOVER

16. FOUNDATION TOGGLE OVERLAY Sites within TotallyHer’s fashion & beauty vertical will come to life to promote the L’Oreal Fit Me Foundation this high impact, toggle overlay. Users will be presented with different shades of L’Oreal Fit Me Foundation through the leaderboard. Once the user interacts with either product a animation will begin and will load a full page overlay (can feature images or video). Users will also be given the option to toggle between the two overlays via arrow buttons on either side.

17. MNY FASHION WEEK KEY SITES & AUDIENCE ENVIRONMENT

18. THE FASHION SPOT FASHION WEEK • As L’Oreal exclusive digital partner, TotallyHer will cover the World MasterCard Fashion Week in Toronto. From runaway shows to exclusive parties, two of our editors will cover it all and here is how the program works: • Complete Canadian sponsorship of the Fashion Week section on TheFashionSpot including • Exclusive Reskin + Big Box placement • Billboard+, our proprietary unit that will stream in Maybelline’s video feed • 10 custom editorials • 7 of which will align to the event • 3 of which will include brand mention • All the content will then be syndicated into our 300x600 super syndi widget. We will then run the widget ROS. Additionally, we will built a separate tab with the unit for the live stream so that users users can consume the video coverage. • Furthermore a 728x90 Live Streaming Pushdown unit will be constructed to extend reach • Nav bar promotion throughout TheFashionSpot

19. SC COLOUR NAIL POLISH KEY SITES & AUDIENCE ENVIRONMENT

20. COLOUR TOGGLE OVERLAY Sites within TotallyHer’s fashion & beauty vertical will come to life to promote the L’Oreal SC Colour Nail Polish this high impact, toggle overlay. Users will be presented with all of the SC Colour Nail products through the leaderboard. Once the user interacts with either product a animation will begin and will load a full page overlay (can feature images or video). Users will also be given the option to toggle between the two overlays via arrow buttons on either side.

21. GARNIER HAIR CARE KEY SITES & AUDIENCE ENVIRONMENT

22. THE FASHION SPOT #BOLDANDBEAUTIFUL Beauty is an attitude. A statement that pushes boundaries by challenging how we define it. Above all, it is about choice. As L’Oreal’s digital partner, we’ve created a one-of-a-kind program whereby we tab into our fashion influencers to boldly challenge and redefine what is beauty. We call our program, The Bold and Beautiful. Each quarter, 10 fashion influencers will use different Garnier products. Through their experience with the product, each influencer will create custom content aligning to the theme of bold hairstyle & colour. Each fashion influencer will explore hot and trending topics of 2015, ranging from bold hairstyle, daring colours and audacious highlights. Throughout the deployment of new content, each influencer will also do a social push whereby the influencers encourage their followers share their bold hairstyle & colour statements by taking selfies and sharing it on Instagram with a unique hashtag.

23. THE FASHION SPOT #BOLDANDBEAUTIFUL • How It Works: • The Bold and Beautiful Branded Destination • All the custom content will reside on the influencers’ website as well as on our premium fashion site, TheFashionSpot. When users visit The Bold and Beautiful branded destination on TheFashionSpot, they will be greeted with • Reskin – the reskin will be refreshed quarterly • Billboard+ - our very own 970x415 unit where we will feature an image of the influencers along with a short bio. • Social Story Board – a photo-gallery style board that pulls in Instagram images that users upload via the unique hashtag that our influencers promote. • Content – Custom editorial content written especially for L’Oreal Garnier. • Brand Ads – for 100% SOV.

24. TOTALLYHER FASHION BLOGGERS HipUrbanGirl.com: The Hip + Urban Girl brand and website www.hipurbangirl.com was co-founded in June 2010 in Toronto, Canada by Wendy Kam Marcy and Lisa Ng. They turned their love of food, travel and style into a website to inspire others and to share their knowledge and experiences on hot spots around the world. Stats: • 21,000+ Monthly Unique Visitors • 45,000+ Monthly Page Views • 2,300+ Facebook Likes • 8,600+ Twitter Followers She Does the City: It’s like a handbook on how to live written by your best friends: Shedoesthecity is the jumping off point for adventure. What started as a small blog between friends has grown into the trusted voice
for young Canadian women. The coolest girls in this country go to Shedoesthecity to find the latest trends in lifestyle, culture, and fashion and that makes us very proud. Stats: • 75,000 visitors monthly, • 120,000 pageviews monthly • 24,000+ Followers on Twitter • 2800+ Facebook Page Fans • 2000+ Instagram Followers 6000

25. TOTALLYHER FASHION BLOGGERS DaintyGirl.ca: My passion for fashion has naturally lead to a healthy obsession with beauty and skincare. I love testing new products and consider my own personal “canvas” to be the best accessory to a great outfit. My beauty regimen is a mix of drug store steals and spa splurges all working in harmony to keep me feeling pretty! I share my discoveries with my family and friends and I hope you’ll find my reviews helpful too! Stats: • 12,000 uniques • 20,000 pvs • Twitter: 8,650 • Facebook: 1,210 CocoandVera.com: Launched in June 2010, Coco and Vera is a personal style blog named after Coco Chanel and her muse, Vera Lombardi. The main focus of Coco and Vera is to present personal outfits to a community of engaged readers for discussion and feedback. Secondary themes include brand features, travel and reviews of products that will inspire and excite. Coco & Vera contributes to both the FASHION Canada Style Panel and the StyleList Canada Style Council. Stats: • Pageviews: 25,000 monthly • Unique visitors: 14,300 monthly • Twitter followers: 2,160+ • Facebook likes: 443 • Instagram followers: 834

26. TOTALLYHER FASHION BLOGGERS BeautyCrazed.ca/FolledeBeaute.ca: Two quirky girls from Toronto, Canada review products, trash fashion and generally have a good time with the world of beauty. Stats: 2,000 visits a day, Have 5070 Google Friend Connect followers, 571 Networked Blog followers, 1367 Bloglovin' followers, 3,690+ Twitter followers and 1497 Facebook followers A Haute Mess: I launched and continue to propagate a fashion blog with personal essays, also reporting on style, industry news, trends, market reports, pop culture and entertainment – all with a dose of humor. Named one of the Top Fashion Blogs in Canada by MSN in 2010, and has received international publicity including features in FLARE, FASHION, Vogue Paris, Glamour, Seventeen, and Daily Candy. Stats: site numbers: UVs/day range from 1000-2000 per day (approx 60,000 pageviews per month) 4800+ twitter followers, 1600+ facebook fans, 1300+ instagram

27. TOTALLYHER FASHION BLOGGERS www.theburgundybook.com - Welcome to my Burgundy Book. A space for the musings of a journalist that is obsessed with all that is beauty, food, fitness and fashion. Beauty is my forte and I’m passionate about sharing my love for what every brand has to offer. From skincare to mascara, whether it’s through my blog, twitter, Instagram or Facebook, you can find my latest beauty favourites! www.dalybeauty.ca - Jane Daly is an acclaimed beauty expert, who also worked for many years in the perfume and entertainment industry, in promotion and new brand launches. Jane’s passion for perfume led her to develop her own beautiful fragrance in 2011. In 2010, Jane launched Daly Beauty, an online beauty blog. She is the writer and editor, and shares her beauty expertise with a diverse audience, based primarily in the US, as well as readers in Canada and scattered around the world.

28. TOTALLYHER FASHION BLOGGERS www.AZNModern.com : AZNModern is site is about the people we meet, places we go, and the objects of our desire. Our team of established writers are out on the streets and traveling the world to bring you the latest in trends and what’s hip and happening. www.imabeautygeek.com: My name is Janine Falcon, and I’m a beauty geek. I’m the first former magazine beauty editor in Canada to have established a beauty blog (award-winning thanks to a P&G Beauty Award for Best Beauty or Fashion Blog, 2009, and a Best Health Blog Award/Look Great, 2011). My more than 13 years on the beauty beat includes seven years as a style editor at Canadian Living and Homemakers magazines, a stint as a plus model, and a longtime, successful side gig as a freelance makeup artist with a freshest-looking-you lifestyle approach.

29. HIGH IMPACT MEDIA KEY SITES & AUDIENCE ENVIRONMENT

30. CASCADE UNIT • Unit loads in a collapsed 970x250 sate • User initiated expansions reveal 3 panels • Accommodates Video and RM Functions • Runs ROS across TotallyHer

31. ROTATING SUPER LEADERBOARD UNIT • Appears Expanded on page load • Auto-Rotates through content panels • Accommodates multiple videos • Can display interactive rich media

32. MULTI FUNCTION MPU UNIT • Unit contained in an IAB 300x250 • Contains multiple tabs • Tabs can include videos, widgets, and CTA • Tabs feature Fullscreen function

33. AD TILE UNIT • Unit spawns from IAB 300x250 • Expands upon user initiated click • Full expanded state displays 4 Ad Tiles • Tiles can feature RM interaction

34. SIDE WINDER UNIT • Unit housed in a 300x600 Ad Unit • Expanded state hosts 3 panels (300x1800) • Unit can feature multiple videos • Can also feature RM widgets and Toggles

35. 3D ROTATING SUPERLEADER UNIT • Appears Expanded on page load • User tab clicks rotate 3D content cube • Can pull from client site API (Car Builders, ect) • Can feature Videos, RM widgets, and CTA

36. BILLBOARD UNIT • Appears Expanded on page load • Runs ROS across Targeted sites • Clicks through to client site • Accommodates multiple videos

37. WHY YOU SHOULD LOVE US Capture and serve up trending topics for women at scale. Publish premium content driven by authentic voices. Leverage those voices to elevate brand marketing goals. Provide best-in-class branded entertainment and rich media experiences. Deliver content, context and community.