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BRODNIK/LECHNER

BRODNIK/LECHNER. Facts. Austria‘s largest job portal The CV-function turns the tables – employers find employees Objectives: quadruple number of CVs generate active users Target group: 25-39 year olds; latently or actively looking for a job. The Idea. Bring your CV to life!

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BRODNIK/LECHNER

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  1. BRODNIK/LECHNER

  2. Facts • Austria‘s largest job portal • The CV-function turns the tables – employers find employees • Objectives: • quadruple number of CVs • generate active users • Target group: 25-39 year olds; latently or actively looking for a job

  3. The Idea Bring your CV to life! When a CV is entered online or uploaded, a video will be created.This video represents the user in a humorous but still sincere way.User can post their video on one of the social platforms and spread it virally. http://9gag.com/gag/apq6RBhttps://www.facebook.com/lookback/

  4. Online Activitites • Online Video-Creator • Business • Creative • Technical • Protoptype video • Integration into existing online tools (website, newsletter)

  5. Offline Activities • 9 ways to bring a CV to life (e.g. Flashmob, 3D-paintings, street performer etc.) • 1 activity in each of the 9 Austrian provinces at the same time • All 9 activities will be broadcastet simultaneously online • Widest possible media coverage

  6. To Do‘s • Online Video-Creator (3 design options) • Prototype video • Online and offline advertising material • Organisation and execution of offline-activities Budget (€ 70 000) • Online Video-Creator - appr. 35% (€ 24 500) • Add. online advertising - appr. 7% (€ 5 000) • Execution offline activitites - appr. 35 % (€ 24 500) • Production offline advertising material - appr. 7% (€ 5 000) • Agency fee - appr. 16% (€ 11 000)

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