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Russian Market Overview – challenges and solutions

Russian Market Overview – challenges and solutions. Why Russia ?. Political tensions, sanctions, press coverage, economic uncertainty, loss of value of Rouble , unpredictability … BUT Size Population Wealth Ambition. Today’s Russia. Russia as an export market. Key facts

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Russian Market Overview – challenges and solutions

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  1. Russian Market Overview – challenges and solutions

  2. Why Russia ? • Political tensions, sanctions, press coverage, economic uncertainty, loss of value of Rouble, unpredictability … BUT • Size • Population • Wealth • Ambition

  3. Today’s Russia

  4. Russia as an export market • Key facts - More & more accessible - Not just Moscow and St P - 15 cities with 1,000,000+ population. - Substantial “middle class”, willing to spend and hungry for quality brands • Membership of WTO • For UK companies - Fast growing export market 2010-13 - Historical ties, value of the British brand - Lots of experience and expertise available (including support from UK and Russian governmental agencies)

  5. Top 5 UK goods exported to Russia (2017) • ·         Vehicles other than railway or tramway stock (23.0%) • ·         Machinery and mechanical appliances (18.4%) • ·         Aircraft, spacecraft, and parts thereof (13.5%) • ·         Pharmaceutical products (7.8%) • ·         Electrical machinery and equipment (6.1%)

  6. Top 5 UK services exported to Russia (2016) • ·         Financial (51.7%). • ·         Other business services (14.1%) • ·         Telecommunications, computer and information services (9.6%) • ·         Travel (7.5%) • ·         Government (5.6%)

  7. Key sectors • Sports infrastructure - Sochi Winter Olympics 2014 - F1 Sochi 2014 - World Cup 2018 • Natural Resources • Transport, warehousing, logistics • Retail • Innovation, high-tech – Skolkovo, Innopolis • EXPO 2025 – Yekaterinburg is a candidate city – announcement in Oct. Dubai (2020) contracts worth $25Bn

  8. Challenges... can be overcome • Red tape • Language barrier • Business culture • Moving goods into Russia • Market entry costs • Due diligence on counterparties • Contracts and getting paid

  9. Who can help ? • Embassy / Consulates / DIT • Trade Associations, local Chambers of Commerce (RF CCI) • RBCC • Consultants and market experts • Other companies • Internet • Export credit insurance providers

  10. How to contact us alf.torrents@rbcc.com louis.green@rbcc.com alison.smythe@rbcc.com averin@rbcc.com 020 7931 6455 LONDON | MOSCOW |

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