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Most Effective SEO Strategies - SEO Services

This presentation shows you how SEO Stratagies can change on a dime, and tips to improving your web page ranking in Search engine result page. We offer full service digital marketing and Branding, Web Development,SEO Services.

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Most Effective SEO Strategies - SEO Services

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  1. Most Effective SEO Strategies – SEO Services

  2. Introduction: Everyone wants to get a high click-through rate and a good spot in Google's search algorithm. But, when it is generally accepted in the industry that Google uses approximately 200 ranking factors to rank websites, it can be hard to know which factors to focus on when it comes to your search engine optimization SEO is a very volatile industry because of the many changes that take place in the Google algorithm within a period. The algorithm set in place this month may not be the same the next. It is an always evolving algorithm that encourages SEO specialists to stay on their toes and keep abreast with updates. Here, most effective SEO strategies you should be using right now. These are based on my own experience, as well as the latest research in the field.

  3. 1. Optimize for mobile search and browsing • Mobile optimization has been important for years. However, in October 2016 mobile overtook desktop with mobile and tablet accounting for 51.3 percent of all web browsing. • Around this same time, Google launched their mobile-first index. Google has now started to use the mobile version of a site as its primary index. • This means prioritizing your mobile site and mobile content is a must.

  4. 2. Engage in intentional link building • Links have been the most important driver of rankings for years now. Google has confirmed they're one of the top three ranking factors and multiple ranking factor studies have confirmed this. •  Links are even more powerful than we thought. However, they also found that links alone aren't enough to redeem low-quality content. • If your content is not relevant or competitive, links won't help your ranking. If it is, links will make the difference.

  5. 3. Optimize for Voice Search • According to KPCB's 2016 Internet Trends Report, voice search queries have seen more than a 35X increase since 2008 and more than a 7x increase since 2010.

  6. 4. Optimize for Rich Answers • As of 2015, Rich Answers were displayed for nearly 20% of all queries. This number is likely to be significantly higher in 2017. • If you want your content to show for common industry-related questions, it's vital that you intentionally optimize for these queries. There are a number of ways you can do this, using lists and creating Q&A pages.

  7. 5. Consider using shorter URLs • Using descriptive, keyword-relevant URLs has been an effective SEO strategy for years. • However, some research seems to indicate that using shorter URLs may actually lead to higher rankings.

  8. 6. Local optimization is a must • Given the move toward a mobile-first mindset, it's no surprise that many experts are placing increased emphasis on local search these days.

  9. 7. Focus on improving user experience • We've known for years that providing a good user experience is key to rankings. However, the connection between user experience metrics (click-through rates, bounce rates, etc.) has always been a fairly indirect one.

  10. 8. Use related keywords in your content • Keyword research is still a critically-important aspect of SEO. However, it shouldn't just be about finding one or two words or phrases to use in your content.

  11. 9. Write longer content • Content length that has led to increased rankings and content quality: "The goal isn't to simply write 2,000 words of rambling content. No, size matters, but so does the quality in that size. It needs to be well written for starters, and it can't go off on tangents. The content has to be laser-focused. • If you want your content to rank, I suggest aiming for a minimum length of 1,200 words for standard blog posts, and 2,000 words+ for evergreen content.

  12. 10. Speed up your site • For years, Google has been emphasizing the need to have a fast site. However, in light of the upcoming mobile-first index, I imagine site speed will become an even more significant ranking factor in 2018. • In September, Google again emphasized the importance of speed, particularly in relation to mobile devices: "Slow loading sites frustrate users and negatively impact publishers. In our new study, “The Need for Mobile Speed,” we found that 53 percent of mobile site visits are abandoned if pages take longer than 3 seconds to load."

  13. 11. Aim for high topical authority • If you're writing long-form, comprehensive content there's a good chance you're already achieving this. However, it's too important a strategy not to explicitly spell out. • In other words, focus more on the depth and breadth of your content rather than on word count and keywords. This will undoubtedly be better for rankings as well as user experience.

  14. 12. Focus on user intent • I've talked about the shift in the use of keywords above, but need to take it a step farther. Since the one-to-one relationship between keywords and rankings is now gone – or is at least significantly diminished -- optimizing for intent is even more crucial. • This will mean focusing not just on specific keywords, but on the meaning and motivation behind those words and phrases. What are people actually looking for when they use those queries? What long tail phrases should I be using to attract highly-relevant visitors? • Which keywords should I focus on in order to drive conversions and not just traffic?

  15. Conclusion: • Experts have avowed that the advanced SEO strategies discussed above would definitely give you the best chance of ranking in 2017. Optimizing the voice search, prioritizing the mobile screens, quality link building, improving user-experience and creating long-form content are the best five out of the many SEO strategies that can get you access to the first result page. • These advanced SEO techniques may not be the easiest to implement – they certainly require more effort than basic keyword research and link building – but they are incredibly effective. Using these strategies can double your search traffic, especially when you combine these tactics with storytelling principles when crafting content.

  16. Purple Syntax is a full service digital marketing agency offering Branding, Web Development services, SEO Services, Digital&Mobile solutions. Our team includes highly experienced digital experts with more than a decade of experience in executing campaigns. Purple Syntax has been forefront in the digital marketing evolution. By associating with over 100 clients in the past four years we are constantly rated among the best digital marketing companies in India.  Contact us: PurpleSyntax Digital, #8-2-695/E/4, Plot No.195, Rock House, 2nd Floor, Road No.12, Banjara Hills, Hyderabad-500034 info@purplesyntax.com www.purplesyntax.com 040 6999 8877

  17. Thank you..

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