ON-PAGE STRATEGY IN 2022 FROM TOP DIGITAL MARKETING CONSULTANT-converted

1. On-Page SEO techniques in 2022 Search Engine Optimization, or in short SEO, has become one of the most popular techniques in online marketing in the last two decades. As more and more businesses move towards digitization, SEO is crucial in gaining more online traffic and enhancing prospects for your business. Pranav Jha is one of the top digital marketing consultant with an impeccable record in helping start-ups, small, medium, and corporate businesses to fulfill their potential. Here are the main on-page SEO techniques you should apply in 2022 to get the topmost rank in search engines. Meta Title & Description The title is the single most ranking factor for On-page optimizations. A user generally clicks on the page when it solves its query, and the title is eye- catching on the SERP page. All SEO experts and recommendations say to use the main primary keyword in the title. As per practice, the title length varies from 55 to 65 words to be in the space for search engines. The longer title gets truncated from the Google search, while the shorter title gets a complete impression. There are many tools and SEO plugins to manage title length precisely. Meta description gets the second impression on the search engines. So you need to make sure to optimize one-two line sentences with keywords that convert the content entirely. The general standard for meta description is a length of about 150-160 characters. You must write unique and engaging titles and meta descriptions to get a higher impression in the search engines.

2. Heading Tags Inside the page content, heading tags takes precedence. You must divide the page between the main heading, secondary headings, and sub-heading to give more attention to the search engines. There are six heading tags available in HTML. There should be only one H1 tag on the page. H2 and H3 tags suggestions are for one tag only. Still, you can have many based on the number of headings on the page. Keywords Keywords are the primary source of target traffic from search engines that digital marketing consultant in India use. You should keep at least 1.5% percent of primary keyword density with a mix of other LSI keywords. You must avoid using the same keyword again also known as stuffing. Rather than opt for using keywords at starting, more semantic words, LSI keywords, and conclusion. Image SEO Image SEO has gained a lot of attention in the last few years for on-page optimizations. You should use meaningful image title name, alt text, and enhanced user engagement. Correct URL / Permalink URL of the webpage has to be simple, precise, and readable with a-z characters and 0-9 numbers only. Adding a keyword to the UTL structure can further help SEO to gain attention from search engines. You must never use any special characters, commas, brackets, or any symbols in the main URL. Internal & External linking

3. Internal & External linking is advanced-level SEO strategies. You must be precise in using the right keywords to connect internal pages and external websites to complement your SEO process. Connecting with high PA DA sites adds more reliability and authority to your website. User Experience All on-page elements combine for a unique user experience to view or read the page precisely. Users should be able to navigate the website easily, read the content precisely, have engaging images, well structure of content, and have the quality to keep the reader's attention for the particular topic. Now Search engines have a large number of on-page optimizations and rules for websites to get the topmost ranking. Most businesses hire an individual or connect with 3rd party company for SEO services.