Mapping Experiences A Complete Guide to Creating Value through Journeys Blueprints

Jan 27, 2023

50 likes | 54 Views

Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it&8217s worse when people inside these companies can&8217t pinpoint the problem because they&8217re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions.Product and brand managers, marketing specialists, and business owners will learn how experience diagramming

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Mapping Experiences A Complete Guide to Creating Value through Journeys Blueprints

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