1 / 8

Marketing Mix

Marketing Mix. 4 Ps Product  Price Place Promotion. Intro. Web Profile Site Builder tool. Uses Cloud Computing application and SAAS model. 360 degree digital multimedia profile along with file transfer facility and virtual intranet. Product. Place. Indian Talents is a web portal.

presley
Download Presentation

Marketing Mix

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing Mix 4 Ps • Product  • Price • Place • Promotion

  2. Intro • Web Profile Site Builder tool. • Uses Cloud Computing application and SAAS model. • 360 degree digital multimedia profile along with file transfer facility and virtual intranet.

  3. Product

  4. Place • Indian Talents is a web portal. • Hence the main point of contact will be the website – www.indiantalents.com • Network of Salespersons • Institutes • Training Academies • NGOs & Associations • Network of Salespersons • Institutes • Training Academies • NGOs & Associations • Trade Fairs & Exhibitions • Network of Salespersons • Institutes • Training Academies • NGOs & Associations • Trade Fairs & Exhibitions • Network of Salespersons • Institutes • Training Academies • NGOs & Associations • Trade Fairs & Exhibitions

  5. We intend to enter into the market using the institute tie-up model. In the first two quarters, starting June 2012, we will focus on our operations Pan Mumbai. The plan is to approach all types of institutes– from management to fashion and arts and provide them the license for the tool in bulk. Our major focus will shift to tier two and tier three cities in the latter half of the year. We would be partnering with people from other cities (outside Mumbai) for faster networking and sales. Once the product has been established in the market, we will work on enhancing brand awareness and finally enter the retail market through e-commerce.

  6. Price

  7. Promotion

  8. Global distinguishing Identity • Unlimited pages. • Single platform for presentation • of the overall profile and communication. • Security Key • Quarter 1 & 2 - Pan Mumbai • Quarter 3 & 4 - Pan Metros • -Network of sales persons • Institutes, training academies & NGOs & associations • - Exhibitions • Less than 1000 web profile sites • Rs 1499/yr • More than 1000 web profile sites • Rs 999/yr • Digital Marketing • Advertising • Personal Selling • Publicity • Sales Promotion • Exhibitions

More Related