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Shonda Sears Ashlee Noblin Tarleton State University

Z. www. LOL. Generation. Advising Our Future. Shonda Sears Ashlee Noblin Tarleton State University. Shook. TFTI. Meet the Presenters. Tarleton State University. Location: Stephenville, Texas Outreach Locations: Waco, Fort Worth, Midlothian, and Global/Online

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Shonda Sears Ashlee Noblin Tarleton State University

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  1. Z www LOL Generation Advising Our Future Shonda Sears Ashlee Noblin Tarleton State University Shook TFTI

  2. Meet the Presenters

  3. Tarleton State University • Location: Stephenville, Texas • Outreach Locations: Waco, Fort Worth, Midlothian, and Global/Online • Member of the Texas A&M System since 1917 • Student Population: 13,011

  4. Generation Z Pop Quiz! When comparing millennials and Generation Z which group is known to be more optimistic and which is more realistic? Who does Generation Z say is their biggest role models: parents, peers, or legitimate authority figures (president)? Is this generation characterized as spenders or savers? When asked: What would you like to do in life? The most common response by Generation Z students in high school was _________________? Millennials = Optimistic Generation Z = Realistic Parents Savers 43.4% chose personal assistant to a famous celebrity and the next closest was response with 13.6% US Senator

  5. Why did we pick Generation Z?

  6. Outline • Introduce Generation Z • Communication Trends and Preferences • Strategies to work better with Generation Z • Tarleton State University Initiatives • Tips you can use TODAY to connect with Gen Z • Questions

  7. Generation Z

  8. Generational Comparison: Baby Boomer • 1946-1964 (Age: 55-73) • Hard Workers • Independent • Motivated by money, power, and recognition • Work valued over education and family life balance • View of technology: Master it • View of the future: Create it!

  9. Generational Comparison: Generation X • 1961-1981 (Age: 38-58) • Children of baby boomers • Latchkey kids • Family oriented • Very involved in their children’s lives • View of technology: Employ it • View of the future: Skeptical

  10. Generational Comparison: Millennial (Generation Y) • 1980-1995 (Age: 24-39) • Tech savvy • Independent learners • Seek clear goals and feedback • Motivated by money, rewards, and a sense of happiness • “Subject to Change” • View of technology: Enjoy it • View of the future: YOLO

  11. Who is Generation Z? Born 1995 - 2015 23 Million

  12. Parental Influence 69% - Parents are their #1 role model 88% - state that they are extremely close to their parents 82% - Parents will have influence over their career decisions

  13. World Events • 2008 Housing Crisis • Mass Shootings, Violence, Endless Wars • Human Rights They have grown up in a world that is unfair and unsafe.

  14. Fear of letting others down Advocating for something they believe in Motivators Unmotivators Public recognition Competition with others Financial Security Prizes and tangible gifts

  15. Workforce 2025 Professional Characteristics • Desire constant feedback and clear goals • Strong entrepreneurial spirit • Motivated by opportunity for advancement • Passionate about the company’s mission • Looking for flexibility

  16. Communication Trends & Preferences

  17. Most Preferred Communication Channels: • Face-to-Face • Texting • Social Media • Least Preferred Communication Channels: • Instant Messaging • Phone Calls • Emails Do you know which form of communication Generation Z likes most? IDK? 83% of those surveyed prefer face to face communication

  18. 80% use Facebook as a main platforms to keep up with others One in four report that Twitter is the preferred form of social media. They can tweet quick, easy, & often. Kids these days always on those phones! Actually, you’re right! Watching YouTube videos is the preferred online method for learning new information 41% of their time outside of the classroom is spent on a computer, phone, or mobile device A picture is worth a thousand words! This app is appealing to a generation who doesn’t want to read more than 140 characters. What in tarnation are they doing?!

  19. Strategies for Working with Generation Z

  20. Strategies • Relational – make time for face-to-face communications, be transparent, and understand family roles • Operational – more than a major • Instructional – align learning outcomes with industry standards, integrate socially conscious curriculum, and offer hybrid classes • Programmatic– real world experiences, engage in hands-on learning, leadership opportunities

  21. Tarleton State University Initiatives

  22. Tarleton Initiatives • Decentralized and Centralized Academic Advising Model • Residence Hall Advising • Social Media

  23. Tarleton Initiatives • Text messaging • Early Alerts

  24. Tarleton Initiatives • First Year Advising Curriculum • Career Services Collaborations

  25. What strategies have you seen implemented over the past few years to meet the needs of Gen Z?

  26. Tips to Connect with Gen Z TODAY! • View their family as members of their team • Provide opportunities for face-to-face interaction • Talk to them about what they value and what they are passionate about • Make genuine connections • See them as diverse and ensure an inclusive environment • Be mindful of their short attention span • Choose the right forms of communication for the right situations

  27. “Higher education can either adopt the philosophies and practices that educate, mobilize, empower, and prepare Generation Z to solve our world’s problems or miss the opportunity to influence significantly the great minds of our next generation.” Corey Seemiller and Meghan Grace

  28. Questions?

  29. References Elmore, T., & McPeak, A. (2017). Marching off the map: Inspire students to navigate a brand new world. Atlanta, GA.Loveland, E. (2017). Instant Generation. Journal of College Admission, (234), 34–38. Retrieved from https://zeus.tarleton.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=eue&A N=121220028&site=ehost-live Madden, C. (2017). Hello gen z: Engaging the generation of post-millennials. West Ryde, N.S.W.: Hello Clarity. Recruiting, Engaging and Retaining Generation Z. (2017, December 08). Retrieved from https://www.universitybusiness.com/article/recruiting-engaging-and-retaining-generation-z Seemiller, C., & Grace, M. (2017). Generation Z: Educating and Engaging the Next Generation of Students. About Campus, 22(3), 21–26. https://doiorg.zeus.tarleton.edu/10.1002/abc.21293 Seemiller, C., & Grace, M. (2016). Generation Z goes to college. San Francisco, CA: Jossey-Bass. Shatto, B., & Erwin, K. (2016). Moving on From Millennial: Preparing for Generation Z. Journal of Continuing Education in Nursing, 47(6), 253–254. https://doi-org.zeus.tarleton.edu/10.3928/00220124-20160518- 05 Wiedmer, Terry (2015). Generations Do Differ: Best Practices in Leading Traditionalists, Boomers, and Generations X, Y, and Z. Delta Kappa Gamma Bulletin, 82(1), 51–58. Retrieved from https://zeus.tarleton.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=eue&A N=110364697&site=ehost-live

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