The Kitchn vs Dinner: A Love Story

1. The Kitchn vs Dinner: A Love Story which family cooking blog is right for you?

2. Interface Layout Social media connections Search tools Homepage Icon Sections in the layout The Kitchn Separated main contents The web page theme of The Kitchn is predominan- tly white. It is a pleasing experience to have bright color images and brief context in a food blog. The layout of the grid is easy to read and viewers can use sections at the top of the page or columns at the left side of the page to find what they are interested in. Overall, the design of this web page is simple, modern and interactive. Latest posts Unrelated Advertisement Categorized choices

3. Interface Layout Join by email Homepage icon Social media connections Sections in the layout Dinner : A Love Story Search tools Dinner: A Love Story accented dark theme colors to emphasize information. It creates a classroom theme feeling. Biographical section Books promotion The layout of the web page utilizes white space and grids to organize the content. The main contents cover the page space three fourths from the left. It is pleasing and very easy to read bold text and large pictures. Simple and Interesting . Latest posts Category Content separated by grey grid Unrelated Advertisement

4. About:The Kitchn The mission of The Kitchn is to provide content on all things home cooking. It supplies articles about a wide range of topics examples of which are: recipes, cooking lessons, product reviews, kitchen design, and renovation advice. It has articles on almost anything related to cooking, which makes it a go-to blog for a very broad audience and wide variety of people. The Kitchen publishes 20 short articles on a daily basis. The writing is to the point and does not contain a lot of personal or story-like content. The staff consists of many writers, editors, contributors, and other management specialists such as web designers and marketing and advertising teams. The staff is very diverse and has members which reside all across the country as well as in Canada and the UK. The blog is connected to the AT Media family of sites and another popular blog titled Apartment Therapy.

5. About: Dinner: A Love Story The mission of D:ALS is to provide parents a resource to help get dinner on the table. The blog stresses the value of family dinners and how they connect us all. The site provides articles on recipes, planning, entertaining guests, holidays, books, gifts, and cultural conversation topics. The blog is written by a mom for moms (and dads). The author’s name is Jenny Rosenstratch. She has written a few cookbooks and writes a column for Bon Apetite Magazine in collaboration with her husband Andy. The articles are well written and very personal. They contain lots colorful writing, character, and insight into the Rosenstratch family’s life. Many of her articles are story-like and conversational. Articles are published every few days and range from 5-15 per month depending on the month.

6. Content The Kitchn: • Recipes • Kitchen Styles • Drink recipes • Advice D:ALS: • Recipes • Books written by the author • Beginner’s guide • Articles and books by other people

7. Navigation & Mobile (Carter Williams) Dinner: A Love Story- · Background is easy on the eyes · Menu font easy to read, stick out well · Pictures are a tad big, lots of scrolling · Not enough categories, difficult to find what you are looking for · Mobile is clean on phone; very similar to desktop (explains loading times) The Kitchn- · Clean besides ads on the right · Post font gives a nice “off-the-grid” feeling, menu fonts are thin · Colors are difficult to read (links are yellow, orange) · Lots of categories (good & bad), overall good · Mobile web is much cleaner than desktop; everything is “touchable”

8. writing style The kitchn: • The kitchn uses a more direct, how-to style of writing with steps and guidelines in order to make your product. With less storytelling and a more direct approach, it is simple and easy to follow the examples if you don’t want to read a story as well.If you are more interested in just getting the recipe and cooking your meal, without an interesting story to go with it, this is the way to go. D:ALS: • She uses a really descriptive, story telling type of writing that perfectly shows you how to craft your recipe. It almost feels like you are actually watching her cook through her stories about making lunch or dinner for her family. If you enjoy reading memoir type books, this website is really good at making you feel immersed in the area that Jenny cooks in.

9. Community Engagement: THe kitchn The comment community is not small, but also not as large as it should be for the scale of the blog. The people who do comment bounce ideas off of each other.(The Kitchn’s Advice articles stir up the most conversation) You must create an account to comment The Kitchn does frequent Q & A videos called Maker Talks, replying to user’s questions. Authors reply to viewers comments if it is a frequently asked question Social media involvement: -126k followers on Twitter- mainly auto posts from the website -246k followers on Instagram- active with new material on instagram -1,290,796 likes on Facebook- the same autoposts as Twitter

10. Community Engagement: dinner: A Love Story Has a large comment community You must type in your name, email, website, and answer a security question to comment, but do not need to create an account. You can sign up to be on a mailing list and have recipes and new articles sent to you You can contact Dinner: A Love Story via email Social media involvement: -7,472 followers on Twitter- mainly autoposts from the website -21,901 likes on Facebook- very involved with the community on Facebook -11.9k followers on Instagram- involved on instagram as well

11. Multimedia the kitchn • Appropriate and high quality • Pictures • Videos • Interactive links • Slideshows • Diagrams • Stock Dinner: A Love Story • Appropriate and high quality • Pictures • Videos • Interactive links • Original