Pardot- Marketing Automation Tool Features

1. PARDOT- MARKETING AUTOMATION TOOL FEATURES www.qrsolutions.in

2. Pardot is a marketing automation solution offered by Salesforce. Pardot empowers marketing and sales teams to generate healthy pipelines and close more deals. Pardot acts as a central hub for an enterprise to manage Lead generation, Prospecting and campaigning. It’s a B2B marketing automation tool that automates Omni channel processes and tasks for marketing. Enable enterprises to track Prospects across all the marketing channels.

3. FEATURES AND BENEFITS OF PARDOT MARKETING AUTOMATION TOOL

4. LEAD GENERATION Pardot is a feature-packed tool that comes with built-in editors. Help enterprises to build landing pages, custom forms and social content by using drag-and-drop features. Track return on investment of a campaign and also analyze the performance of keywords. Lead scoring is an important aspect of Lead generation. Lead Scoring: Every instance a Customer, Lead or Prospect engages in any kind of activity on websites or channels of enterprises, Pardot tracks these activities. Pardot is used to associate a score every time it tracks these activities. The activity scoring is based on the type of activities that needs to be tracked by the business. Engagement Studio - Workflow One of the popular features of Pardot is Lead nurturing campaigns. It is useful and efficient for connecting Prospects with offers and content. Help the sales team to avoid wasting the time of converting Prospects who are not sales-ready. With the Pardot drag and drop interface, the enterprise can able to set up workflows with ease.

5. EMAIL MARKETING The marketing automation process is far better than a simple email broadcast. With this marketing automation, enterprises can design and develop branded email content, test the email content through A/B Testing, preview their emails across multiple platforms and devices, test their emails across high-end SPAM filters and get advanced email reporting. Email Editor: Pardot comes with a tool to build emails quickly with the visual editor. With out-of-the-box templates, responsive, custom design capabilities and with engagement studio, companies can able to send Branded, Responsive emails with the right content, at the right time. Advanced Reporting: Enterprises can see how Prospects are connecting with the emails at every stage in the email campaign. Click-through rates, Open rates are some of the statistics that are available to provide advanced reporting insights. Reporting is also available to show how Prospects. Leads and Customers are interacting with multiple marketing channels.

6. SALES AND MARKETING ALIGNMENT Pardot can be integrated with any CRM Platform including Salesforce, allowing sales and marketing teams to work united and get more conversions. Pardot being a Salesforce product connects natively with Salesforce and has a multitude of advantages when used with Salesforce. It has an Activity-tracking feature that comes with the Pardot automation tool, which allows all the teams to see the activities of Prospects 24 X 7. Artificial Intelligence Pardot has an artificial intelligence functionality that monitors data from both Pardot and Salesforce and offers actionable insights on customer engagement. The Lead scoring feature utilizes machine learning to score and highlight Leads based on conversion rates.

7. PARDOT LIGHTNING APP FEATURES Pardot lightning app displays all the Prospects, visitors, contacts and Leads of a company into one place, so companies can see where needs additional involvement to improve the pipeline. The Pardot lightning app displays campaign functionality within the header of Pardot marketing. What is Pardot Einstein? Pardot Einstein is a combination of AI and Business intelligence-driven features that help both marketing and sales teams make data-driven decisions. Pardot Einstein Behavior Scoring Lead scoring is another feature of Pardot Einstein, which helps to gather data of Salesforce Lead object. The Lead scoring analyzes historical information about fields on the Lead and tracks the lead behaviour.

8. BENEFITS OF SALESFORCE PARDOT INTEGRATION Salespeople can reach the right Prospects early, engage notifications, tracks behaviour insights and send relevant emails based on the history of Customer engagement and information. With Salesforce Pardot integration, salespeople can send responses actively to queries of Customers, or even send messages on other products or services, without creating any Customer disinterest or any delay. Conclusion In this digitalized world, most enterprises have to adopt an intelligent platform for sales and marketing. Pardot is a powerful and intelligent marketing automation tool, which connects sales and marketing teams, helps improve efficiency and productivity and at the same time reduce cost. Pardot is a Salesforce product and can be used in conjunction with the Sales and Service clouds – thereby making it easy to integrate. Seamlessly working on a single dataset reduces errors and improves the revenue bottom line of the enterprise.

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