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STROOPIN’ IT UP

STROOPIN’ IT UP. A Study on the Effect of Color on Memory Sam Arbes, Daniel Salgado, Neil Wathore. ‘ Stroop Dere It Izz ’. Background. John Stroop and the Stroop Effect, 1935 Purple vs. Purple MacLeod, 1991

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STROOPIN’ IT UP

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  1. STROOPIN’ IT UP A Study on the Effect of Color on Memory Sam Arbes, Daniel Salgado, Neil Wathore

  2. ‘StroopDere It Izz’

  3. Background • John Stroop and the Stroop Effect, 1935 • Purple vs. Purple • MacLeod, 1991 • ADHD and English-Spanish bilingual persons (Lansbergen, 2007) (Rosselli, 2002) • Must be more!

  4. Hypothesis • If color is introduced as a means of mental interference into a matching game, it will become apparent that subjects will take longer and/or more turns to successfully match all cards • i.e. the Stroop Effect will have an interference on short-term memory

  5. Methods • Seven colors (ROY G BIV), fourteen cards per game • Regular (control)—words and colors matched • Stroop—words and colors did not match

  6. Card Examples

  7. Card Examples Cont.

  8. Video

  9. Results

  10. Male vs. Female

  11. Conclusions

  12. Results were statistically significant! • Which means…

  13. Conclusions Cont. • Affirmed Hypothesis: Stroop Effect had an interference with memory which was experienced by the longer completion time and number of turns • Interference was greater with males than females • But…

  14. Conclusions Cont. • Sample Not Representative of Apex High School • Cards were different (whoops) • Not Double-Blind • Not truly randomized

  15. What does this mean? • Results promising, evidence towards Stroop Effect having an interference with memory • Reaction time, Cognition, and Memory relationship • Implications with studies of mental illnesses, how parts of the brain are interconnected

  16. References

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