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Zone 4: South Phoenix Profile

Zone 4: South Phoenix Profile. Serving the following community: Phoenix. Population 479,899 5-year projected growth: 11% Households 130,101 5-year projected growth: 10%. Top PRIZM Lifestage Group. Group F4 – Sustaining Families – 26% ( 34,408).

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Zone 4: South Phoenix Profile

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  1. Zone 4: South Phoenix Profile Serving the following community: Phoenix Population 479,899 5-year projected growth: 11% Households 130,101 5-year projected growth: 10% Top PRIZM Lifestage Group Group F4 – Sustaining Families – 26% (34,408) Sustaining Families is the least affluent of the Family Life groups, an assortment of segments that range from working-class to decidedly downscale. Ethnically mixed, with a high percentage of African American, Asian, and Hispanic families, these segments also display geographic diversity—from inner cities to some of the most isolated communities in the nation. Most adults hold blue-collar and service jobs, earning wages that relegate their families to small, older apartments and mobile homes. And the lifestyles are similarly modest: households here are into playing games and sports, shopping at discount chains and convenience stores, and tuning into nearly everything that airs on TV and radio. Source: Claritas2011

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