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Asia’s Fashion Jewellery & Accessories Fair – September 2012. Exhibitor Survey Report. Survey Summary. Total number of exhibitors 382 Total number of collected onsite survey 177 Overall onsite survey response rate 46.3% Total number of online survey successfully sent out 382

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Asia’s Fashion Jewellery & Accessories Fair

– September 2012

Exhibitor Survey Report


Survey Summary

Total number of exhibitors 382

Total number of collected onsite survey 177

Overall onsite survey response rate 46.3%

Total number of online survey successfully sent out 382

Total number of collected online survey 23

Overall online survey response rate 6%

Total number of collected survey 200

Total response rate 52.5%


Group Pavilions

2012

No. of People Answered: 103

No. of People Skipped: 97


2012:

No. of People Answered: 188

No. of People skipped: 12

2011:

No. of People Answered: 146

No. of People skipped: 6

  • Some respondents ticked more than one option


Are you a first-time participant in this exhibition?

2012

2011

No. of People Answered: 193

No. of People Skipped: 7

No. of People Answered: 146

No. of People Skipped: 6


How did you learn about this exhibition?

2012:

No. of People Answered: 189

No. of People skipped: 11

2011:

No. of People Answered: 138No. of People skipped: 14

  • Some respondents ticked more than one option


How did you learn about this exhibition?

Advertisement:

2012:

No. of People Answered: 322011:

No. of People Answered: 19


How did you learn about this exhibition?

Website:

2012No. of People Answered: 27

2011

No. of People Answered: 13


How did you learn about this exhibition?

At UBM Asia’s exhibitions:

2012No. of People Answered: 87

2011

No. of People Answered: 57


What is your major product category?

  • Some respondents ticked more than one option.

2012:

No. of People Answered: 192

No. of People skipped: 8

2011:

No. of People Answered: 149

No. of People skipped: 3


Which are your current (geographical) markets?

2012No. of People Answered: 195

No. of People Skipped: 5

2011

No. of People Answered: 152

No. of People Skipped: 0

  • Some respondents ticked more than one option.


Which are your new target (geographical) markets?

2012No. of People Answered: 180

No. of People Skipped: 20

2011

No. of People Answered: 145

No. of People Skipped: 7

  • Some respondents ticked more than one option.


To what extent do you think your objectives for exhibiting in this exhibition have been achieved?

2012:

No. of People Answered: 192

No. of People Skipped: 8

2011:

No. of People Answered: 147

No. of People Skipped: 5


To what extent do you think your objectives for exhibiting in this exhibition have been achieved?

(Comparison of 2012 & 2011: “Fully achieved” + “Fairly well achieved”)

2012:

No. of People Answered: 192

No. of People Skipped: 8

2011:

No. of People Answered: 147

No. of People Skipped: 5


In case you also exhibited at the Asia's Fashion Jewellery & Accessories Fair - September in 2011, was the amount of business conducted in US$ during the Fair or as a direct result of the Fair more or less than last year?

2012:

No. of People Answered: 138No. of People Skipped: 62

2011:

No. of People Answered: 117

No. of People Skipped: 35


To what extent are you satisfied with the Exhibition on the following?

2012

No. of People Answered: 186

No. of People Skipped: 14


To what extent are you satisfied with the Exhibitors on the following?

(Comparison of 2012 & 2011: “Extremely satisfied” + “Quite satisfied”)

2012:

No. of People Answered: 186

No. of People Skipped: 14

2011:

No. of People Answered: 149

No. of People Skipped: 3


Please give an overall rating for your participation in this exhibition

(10 = Excellent; 1 = Very poor)

2011:

No. of People Answered: 147

No. of People Skipped: 5

2012:

No. of People Answered: 181

No. of People Skipped: 19


How useful were the following free marketing materials / channels provided by the organiserin promoting your presence at the exhibition?

No. of People Answered: 175

No. of People Skipped: 25


How useful were the following free marketing materials / channels provided by the organiserin promoting your presence at the exhibition?

(Comparison of 2012 & 2011: “Extremely useful” + “Quite useful”)

2012:

No. of People Answered: 175

No. of People Skipped: 25

2011:

No. of People Answered: 143

No. of People Skipped: 9


If you promoted your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they were.

No. of People Answered: 170

No. of People Skipped: 30


If you promoted your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they were.

(Comparison of 2012 & 2011: “Extremely useful” + “Quite useful”)

2011

No. of People Answered: 139

No. of People Skipped: 13

2012

No. of People Answered: 170

No. of People Skipped: 30


How often do you make use of the following marketing channels to promote your business?

No. of People Answered: 174

No. of People Skipped: 26


How often do you make use of the following marketing channels to promote your business?

(Comparison of 2012 & 2011: “All the time” + “Most of the time”)

2012:

No. of People Answered: 170

No. of People Skipped: 30

2011:

No. of People Answered: 139

No. of People Skipped: 13


Please tick the fashion jewellery exhibition that you rate most important for your company

2012

No. of People Answered: 175

No. of People Skipped: 25

2011

No. of People Answered: 134

No. of People Skipped: 18

  • Some respondents ticked more than one option.


What are your plans for participating in this exhibition next year?


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