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Asia’s Fashion Jewellery & Accessories Fair – September 2012

Asia’s Fashion Jewellery & Accessories Fair – September 2012. Exhibitor Survey Report. Survey Summary. Total number of exhibitors 382 Total number of collected onsite survey 177 Overall onsite survey response rate 46.3% Total number of online survey successfully sent out 382

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Asia’s Fashion Jewellery & Accessories Fair – September 2012

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  1. Asia’s Fashion Jewellery & Accessories Fair – September 2012 Exhibitor Survey Report

  2. Survey Summary Total number of exhibitors 382 Total number of collected onsite survey 177 Overall onsite survey response rate 46.3% Total number of online survey successfully sent out 382 Total number of collected online survey 23 Overall online survey response rate 6% Total number of collected survey 200 Total response rate 52.5%

  3. Group Pavilions 2012 No. of People Answered: 103 No. of People Skipped: 97

  4. 2012: No. of People Answered: 188 No. of People skipped: 12 2011: No. of People Answered: 146 No. of People skipped: 6 • Some respondents ticked more than one option

  5. Are you a first-time participant in this exhibition? 2012 2011 No. of People Answered: 193 No. of People Skipped: 7 No. of People Answered: 146 No. of People Skipped: 6

  6. How did you learn about this exhibition? 2012: No. of People Answered: 189 No. of People skipped: 11 2011: No. of People Answered: 138No. of People skipped: 14 • Some respondents ticked more than one option

  7. How did you learn about this exhibition? Advertisement: 2012: No. of People Answered: 322011: No. of People Answered: 19

  8. How did you learn about this exhibition? Website: 2012No. of People Answered: 27 2011 No. of People Answered: 13

  9. How did you learn about this exhibition? At UBM Asia’s exhibitions: 2012No. of People Answered: 87 2011 No. of People Answered: 57

  10. What is your major product category? • Some respondents ticked more than one option. 2012: No. of People Answered: 192 No. of People skipped: 8 2011: No. of People Answered: 149 No. of People skipped: 3

  11. Which are your current (geographical) markets? 2012No. of People Answered: 195 No. of People Skipped: 5 2011 No. of People Answered: 152 No. of People Skipped: 0 • Some respondents ticked more than one option.

  12. Which are your new target (geographical) markets? 2012No. of People Answered: 180 No. of People Skipped: 20 2011 No. of People Answered: 145 No. of People Skipped: 7 • Some respondents ticked more than one option.

  13. To what extent do you think your objectives for exhibiting in this exhibition have been achieved? 2012: No. of People Answered: 192 No. of People Skipped: 8 2011: No. of People Answered: 147 No. of People Skipped: 5

  14. To what extent do you think your objectives for exhibiting in this exhibition have been achieved? (Comparison of 2012 & 2011: “Fully achieved” + “Fairly well achieved”) 2012: No. of People Answered: 192 No. of People Skipped: 8 2011: No. of People Answered: 147 No. of People Skipped: 5

  15. In case you also exhibited at the Asia's Fashion Jewellery & Accessories Fair - September in 2011, was the amount of business conducted in US$ during the Fair or as a direct result of the Fair more or less than last year? 2012: No. of People Answered: 138No. of People Skipped: 62 2011: No. of People Answered: 117 No. of People Skipped: 35

  16. To what extent are you satisfied with the Exhibition on the following? 2012 No. of People Answered: 186 No. of People Skipped: 14

  17. To what extent are you satisfied with the Exhibitors on the following? (Comparison of 2012 & 2011: “Extremely satisfied” + “Quite satisfied”) 2012: No. of People Answered: 186 No. of People Skipped: 14 2011: No. of People Answered: 149 No. of People Skipped: 3

  18. Please give an overall rating for your participation in this exhibition (10 = Excellent; 1 = Very poor) 2011: No. of People Answered: 147 No. of People Skipped: 5 2012: No. of People Answered: 181 No. of People Skipped: 19

  19. How useful were the following free marketing materials / channels provided by the organiserin promoting your presence at the exhibition? No. of People Answered: 175 No. of People Skipped: 25

  20. How useful were the following free marketing materials / channels provided by the organiserin promoting your presence at the exhibition? (Comparison of 2012 & 2011: “Extremely useful” + “Quite useful”) 2012: No. of People Answered: 175 No. of People Skipped: 25 2011: No. of People Answered: 143 No. of People Skipped: 9

  21. If you promoted your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they were. No. of People Answered: 170 No. of People Skipped: 30

  22. If you promoted your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they were. (Comparison of 2012 & 2011: “Extremely useful” + “Quite useful”) 2011 No. of People Answered: 139 No. of People Skipped: 13 2012 No. of People Answered: 170 No. of People Skipped: 30

  23. How often do you make use of the following marketing channels to promote your business? No. of People Answered: 174 No. of People Skipped: 26

  24. How often do you make use of the following marketing channels to promote your business? (Comparison of 2012 & 2011: “All the time” + “Most of the time”) 2012: No. of People Answered: 170 No. of People Skipped: 30 2011: No. of People Answered: 139 No. of People Skipped: 13

  25. Please tick the fashion jewellery exhibition that you rate most important for your company 2012 No. of People Answered: 175 No. of People Skipped: 25 2011 No. of People Answered: 134 No. of People Skipped: 18 • Some respondents ticked more than one option.

  26. What are your plans for participating in this exhibition next year?

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