1 / 5

PEST ANALYSIS

PEST ANALYSIS. Sports & Entertainment Marketing. P. OLITICAL FACTORS. E. CONOMIC FACTORS. S. OCIAL FACTORS. T. ECHNOLOGICAL FACTORS. PEST stands for…. What is PEST Analysis?. An organizations operating environment can be analyzed by looking at:

Download Presentation

PEST ANALYSIS

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. PEST ANALYSIS Sports & Entertainment Marketing

  2. P OLITICAL FACTORS E CONOMIC FACTORS S OCIAL FACTORS T ECHNOLOGICAL FACTORS PEST stands for…

  3. What is PEST Analysis? • An organizations operating environment can be analyzed by looking at: • External forces(those factors that an organization has no control over), • Internal forces (factors that an organization has direct control over)

  4. Political factors include: Legislation Political influences Changes in government & policy Economical factors include: Inflation rate Interest rates Employment/unemployment Trade deficits Public spending/borrowing Political and Economical

  5. Social factors include: Consumer attitudes Consumer interests Consumer opinions Population growth Consumer wealth Technological factors include: Impact of Internet Changes in packaging technology Technological developments that can have an impact on the mix Social and Technological

More Related