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POST WW2

POST WW2. 35. GROWTH. Post-war $$$ Silicon Valley. AEROSPACE. UCLA, Cal Tech 25% U.S. military, 42% research. FILM. After 48, monopoly broken Filming “on location” Diversify: T.V., recording. MINORITIES. Blacks, Mexicans ++ jobs ++middle class. POPULATION. +++

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POST WW2

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  1. POST WW2 35

  2. GROWTH • Post-war $$$ • Silicon Valley

  3. AEROSPACE • UCLA, Cal Tech • 25% U.S. military, 42% research

  4. FILM • After 48, monopoly broken • Filming “on location” • Diversify: T.V., recording

  5. MINORITIES • Blacks, Mexicans • ++ jobs • ++middle class

  6. POPULATION • +++ • 1962, CA most populous

  7. HOUSING • Demand ++ • Housing “tracts” • Beyond cities

  8. SUBURBS • Shopping • Camping, skiing • Sports venues

  9. Roads, freeways • Further segregation • “ghettoization”

  10. INEQUALITIES • White flight • Jobs, taxes – • Cities: resources, infrastructure – • 1965: 85% Latinos in ethnic enclaves, barrios

  11. CULTURE • Rebellion • “Beats” • Conformity? • Playboy • Music • Swing, R&B • Emerging: Rock n Roll

  12. CONSUMERISM • T.V. ++ • McDonalds, Disneyland • “California Dream” • Forefront of spending culture

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