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Prescott View Advertising Opportunities

Prescott View Advertising Opportunities. Prescott and Prescott Valley. 2/8/2018. 1. Prescott View Advertising. Arizona Statewide View. Prescott View. Prescott View Advertising. Prescott View. Prescott View MAGAZINE.

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Prescott View Advertising Opportunities

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  1. Prescott View Advertising Opportunities Prescott and Prescott Valley 2/8/2018 1

  2. Prescott View Advertising Arizona Statewide View Prescott View

  3. Prescott View Advertising Prescott View

  4. Prescott View MAGAZINE The magazine is mailed Every Door Direct within the following zip codes: 86301 and 86305, These magazines will be mailed directly to homes with income of 50,000K+. Additionally, we will be mailing 2500 copies to specific households based on criteria set by your manager and marketing, such as out of town buyers and affluent subdivisions outside the scope of our EDDM routes. By targeting key zip codes and routes, as well as out of town buyers, your home will be marketed to the right clientele based on buyer trends and market research, maximizing the exposure of your home. Featuring Prescott, Prescott Valley and surrounding area properties, this is a perfect complement to the Statewide View.

  5. Prescott View Targeted Marketing TARGETED MARKETING Target up to 14,000 homes in 2 zip codes and 2 cities. Target up to 2,500 out of town and targeted subdivisions with direct mail lists.

  6. Prescott View Magazine Stock & Size The magazine will be 12-page with 3-4 pages used for featured properties and office box ads. The Prescott View Magazine is printed on magazine paper that gives a feel of classic elegance in the readers hands. Being able to have a tangible magazine allows this piece to have a long shelf life.

  7. Prescott View Flyers By request, Marketing will create jpgs (images) of your view ads for you to use in your personal marketing. HOW TO REQUEST? • Email marketing and request a View JPEG Flyer. • We will email you the image for you to do as you wish.

  8. Prescott View Extra copies When you place your order for the Prescott View you can request stacks of 100 copies per bundle. Use these magazines with your own curated farming lists to target specific homes and potential buyers directly! The order for extra copies must be placed at the time of the View order.

  9. Prescott View SOCIAL MEDIA & DIGITAL When your home is featured in the Prescott View , it will also receive incredible digital advertising components. A branded video will take your property and expose it in a stunning video presentation on YouTube. A dedicated property website and a social media ecard will be pushed to a wide audience. In addition, your home will receive additional attention by being considered for a Featured Property on our blog or microsite and Public Relations spot in various media outlets.

  10. Prescott View Advertising Facebook Advertising Every property will receive a Free Property Video Website, a YouTube Video, Customizable video and a marketing email.

  11. Prescott View Advertising Facebook Advertising Free Property Video Website HIGHLIGHTS Your Property Website is automatically shared on your office Facebook Page. Each Property website has a link back to your personal website for lead generation and capturing potential buyers HOW TO PROMOTE? • Runtargeted Facebook Ads on your property to target people that are likely to buy or sell living in Prescott and surrounding areas. • Use CBx to tap into big data to target the exact buyers for your listing.

  12. Prescott View Advertising Search Engine Optimization Free YouTube Video Videos of your property will automatically be posted to YouTube to help with SEO. HOW TO PROMOTE? • Download the video to your own YouTube Channel • Personalize the video • Run Facebook, Instagram or YouTube Ads • Run Video Adword Ads

  13. Prescott View Advertising Email Marketing Free Marketing Email An email is automatically sent to you with a link to your free Video website. HOW TO PROMOTE? • Forward this into your inTouch account, send to your sphere • Track who opened the email and who clicked on the website link! • Drive Traffic and views to your Property website

  14. Prescott View Advertising View eCards Every agent that is a paid advertiser in the Prescott View will receive a Social Media eCard of one of their properties. More can be created by request. HOW TO PROMOTE? • Share to your Facebook Page, Instagram, Pinterest, Twitter, Google Plus and Tumblr. Run Facebook Ads Run Instagram Ads • Download and print for Open Houses or client meet-ups • Download and Place in InTouchEmail Blasts - Email to agents Track who opened the email and who clicked on the website link! • Download and Place in InTouch Email Blasts - Email to SOI Track who opened the email and who clicked on the website link

  15. Prescott View Advertising Digital Prescott View The Prescott View will be made into a flipbook to be shared digitally. Share the specific page you advertised on for social or email marketing. LINK - https://issuu.com/578640 HOW TO PROMOTE? • Share to the page your ad appears on! • Runtargeted Facebook Ads on your property to target people that are likely to buy or sell living in Prescott and surrounding areas. • Use CBx to tap into big data to target the exact buyers for your listing.

  16. 1/2 Wraps Back Wrap ½ Wrap Around Prescott View We can create a 1/2 wrap that would be placed around the Prescott View. Highlights • On this wrap, we can customize with your supplied design on the front or a pre-designed template (see picture to the right) • Wraps will be saddle stitched to existing magazines • Artwork will be used from your IA Announcement eCard, unless you submit print ready files. HOW TO PROMOTE? • Mail to your own mailing list, send to your sphere • Enhance the Prescott View with your own farming • Pick up potential buyers and impress seller Front Wrap

  17. Prescott View Advertising The Power of VIEW

  18. Statewide View Targeted Marketing Arizona Statewide View TARGETED MARKETING The Statewide View will be inserted 4 times a year as our more exclusive statewide publications reaching up to 155,000 subscribers. The dates can shift based on several factors but there will be a break between the inserts.

  19. Statewide Arizona View MAGAZINE Advertising in the Statewide View allows your property to appear through the entire state of Arizona including Sky Harbor and Tucson Airports and 10 Newspapers. The Arizona View covers Maricopa, Pinal, Pima, Mohave, Yavapai and Coconino Counties.

  20. Statewide Arizona View MAGAZINE The Arizona View Magazine is distributed in hot markets throughout the state of Arizona for maximum exposure of your listing. VIEW is published and distributed in key newspapers including Arizona Daily Star, The Arizona Republic, Today’s News Herald, Green Valley News, Paradise Valley Independent, Scottsdale Independent, Surprise Today, Daily News Sun, and Sedona Red Rock.

  21. Statewide Arizona View MAGAZINEDigital CBVIEW.com features online access to all homes listed in all local, state, regional and international editions of VIEW magazine, as well as downloadable digital editions. Visit CBVIEW.com

  22. Statewide Arizona View MAGAZINEDigital See slides 8 – 14 for Statewide View Digital Options

  23. Prescott View Advertising Calendar

  24. Statewide View Advertising Calendar

  25. Prescott View FAQ • What is new about the Prescott View?We are changing our distribution model by sending the View magazine directly to homeowners. • Are these still going to be inserted into the newspaper?No, the Prescott View will be a direct to home magazine. Agents can purchase extra copies and work with marketing on a price if they wish to continue to insert in the paper. This would be an agent expense. • How often will this View be published?The Prescott View will run 2 times a year. The Statewide View will run 4 times a year for a total of 6 magazines. • How many pages will the View be? 12 pages.

  26. Prescott View FAQ • Will the prices increase with this new insertion?No. You will enjoy the deeply discounted rates we have set-up with our View and the Prescott View will a lower rate than the larger Statewide View. • Will the paper be printed on newsprint?No, we will be printing on the glossy magazine stock. By using a thinner stock, we will keep cost down for mailing and EDDM. • What are the new distribution numbers?Please see slide 5. • Is this only print advertising?No, we also have an entire digital component to this program that we will create for your properties for agent that advertise. They can be used for social, email or open houses. See slides 8-14.

  27. Prescott View FAQ • Why the View?Distribution, quality, listing presentation tool, ability to target clients directly and so much more. We believe the magazines are superior to postcards or emailing. Used with a strong social media and digital strategy this magazine can provide farming, door knocking, and other opportunities to grow your business. • How many office copies will we have?We will supply the office with 450 copies. Additional copies can be purchased for $60 per 100 • What if I have more questions?Call or email Brandon Pines.

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