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AIS Social Media Strategy

AIS Social Media Strategy. Agenda . Assessment of Current Situation Social Media Platforms That Will be Utilized Goals Guidelines Implementation Monitoring / Metrics Other Items Under Review Conclusion. Why Social Media?. “Word of Mouth for the Digital Age” Simple Cost Effective

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AIS Social Media Strategy

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  1. AIS Social Media Strategy

  2. Agenda • Assessment of Current Situation • Social Media Platforms That Will be Utilized • Goals • Guidelines • Implementation • Monitoring / Metrics • Other Items Under Review • Conclusion

  3. Why Social Media? • “Word of Mouth for the Digital Age” • Simple • Cost Effective • Expands Organizational Community • Global Reach • Immediate Results

  4. Increase Awareness • Provide content from well known experts • Use current members to find new, prospective members • Double number of followers annually • Expand globally • Utilize translation applications

  5. Current AIS use of Social Media AIS Membership • 378 likes on Facebook • 73 Twitter followers *Data as of 04/27/2012 • 4000+ Members • 2362 Student Members • 96 Countries Represented • 1200 + Institutions • 77 Student Chapters

  6. Moving Forward Content is King

  7. Social Media Platforms that will be Utilized • Facebook • Twitter • Pinterest • Quora

  8. Facebook – Goals • 10 new likes per week • 5 new “people talking about AIS” per week • Increase weekly reach • Increase # of check-ins • Strengthen global market

  9. Facebook - Guidelines • Encourage friends to become friends • Engaging content – polls, discussion, “your” • Post new content • Prompt responses/answers to questions • Tolerate no negativity • Act as a resource and always thank followers • Take advantage of the Language Translation Application

  10. Facebook – Implementation • Tech Tip Tuesday • Thoughtful Thursday • 1 new poll per week • Ask engaging questions • Tag followers in hot topics

  11. Twitter – Goals • 6 new followers per week • Follow 5 new people per week • Increase number of RT (Re-Tweets) • Increase number of mentions using #hashtags

  12. Twitter – Guidelines • No negativity • Help your followers help you • Only appropriate mentions • Stay loyal to followers

  13. Twitter - Implementation • Use #Hashtags daily across social platforms • Follow Friday #FF • Morning Resources • Re-tweet followers • Reach out • Monthly Contests

  14. Pinterest - Goals • Create pinterest account • 3 new pins weekly • Increasing number of Re-pins weekly • Add new pin boards monthly

  15. Pinterest - Guidlines • Pin steadily • Interesting pin board names • Tag others in your pins • Link all pins to AIS website • Don’t over promote

  16. Pinterest – Implementation • Technology and Education search criteria • Pin AIS pictures, video and flyers • Link all pins to AIS website • Add pinterest widget to AIS website • Pin tutorials • Thank you pin boards • Integrate with Facebook

  17. Quora - Goals • Create Quora account • Give all student chapters permission to create and edit question boards • All Quora users have visibility to AIS • Become known as experts in the IS field • Increase the amount of question boards that are endorsed by other professionals

  18. Quora - Guidelines • All postings done in a timely matter • Keep content professional • Answer all questions asked • Intriguing question boards

  19. Quora - Implementation • Used for connectivity between student chapters • Problem solving • General IT questions • Create new question boards daily • Answer questions

  20. Sprout Social • Social Media Management Tool • All platforms managed from one site • Easy to navigate, compared to Hootsuite and Tweetdeck • Customizable homepage • Built in dashboards for each platform • Metrics readily available

  21. Monitoring / Metrics • The best way to measure success • Should be checked weekly, if not daily • Analyze data on different levels

  22. Monitoring / Metrics • Quality in the Details: • Quality of content and followers • Demographics • Most popular pages, posts and tweets • Views and likes

  23. Under Review • LinkedIn • Google+ • Tencent QQ – China • RenRen-China • Mixi.jp-Japan • Orkut- India & Brazil

  24. Awareness will be increased AIS members will be more involved Everyone will be more informed Consistent monitoring allows agility Trends and changes will be addressed AIS Visibility is maximized resulting in the strengthening of the organization and its membership Conclusion

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