Why should marketers care about IoT?

1. Why Should Marketers Care About IoT?

2. Why should marketers care about IoT? • One of the biggest trends in Digital Marketing • By 2025, the total database of the Internet of Things (IoT) will cross 75 billion. • IoT has now evolved into a wide array of smart devices, from watches to home appliances Source: www.martechadvisor.com

3. Why should marketers care about IoT? Building Communities with IoT Devices: • Social media is still a major channel for brands to build communities and interact with them. Wearable technology devices, such as smart devices, from watches to home appliances. • This allows users to share posts on different social media platforms which will lead to developing a new community-centered with the user of such devices. Source: www.martechadvisor.com

4. Why should marketers care about IoT? Conversational Commerce Rise to Connect with their Audience: • The invention of chatbots, smart audio devices, intelligent assistants has given rise to conversational commerce. • This allows the user to shop online, check order status, locate the store, restaurants with these interfaces. • This has given a new way to be connected with their audience. Source: www.martechadvisor.com

5. Why should marketers care about IoT? Data Availability - Create Data of The User on their Interest: • IoT deceives keeps on growing, there will be an improvement in data generation, which will allow marketers to find out the interest, behavior, and preferences of their user. • This all will help marketers to benchmark for their next marketing initiatives. Source: www.martechadvisor.com

6. Why should marketers care about IoT? Personalization - Collect The Right Data: • As still now marketers are using strategies like email campaigns, custom videos, product recommendations and push notifications for delivering a personalized marketing experience to customers. • For this, marketers need to depend on DMPs and CRMs to collect the right data. Source: www.martechadvisor.com

7. Why should marketers care about IoT? Predictive Analytics- Track User Behavior: • With predictive analytics, marketers can track the present and past activities of users, such as purchase patterns, behavior and location details. • This will helps marketers to reactive as they can make suggestions based on these data inputs by users. Source: www.martechadvisor.com

8. Why should marketers care about IoT? Improved Engagement for Ads and Content for More Relevant Traffic: • IoT devices help marketers to show extremely relevant ads to their audiences. • This will lead to your ads getting more engagement, which will increase sales. Source: www.martechadvisor.com

9. Why should marketers care about IoT? Conclusion: • With the help of IoT, you can understand how your customers interact with smart devices, home appliances, and other IoT devices. So that you can take the next step for your marketing strategy. Source: www.martechadvisor.com

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