Athletic Store Shoppers Market Segmentations

1. Athletic Store Shoppers Market Segmentations By: Alex Johnston

2. The Five Divisions The Fit Female Shopper Outdoorsman Shopper Super Fan Shopper Teenage Athlete Shopper The Muscle Man Shopper

3. Fit Female Shopper • Lives in Suburbs • Ages 25-35 • Loves to workout in the mornings and after work • Very organized and focused on their career • Looks for workout gear and trendy clothes when at athletic stores

4. OutdoorsMan Shopper • Lives in country/rural areas • Ages 35-45 • Enjoys going camping and outdoors activities with children • Shops for items such as tents, jackets, and hiking boots • Makes about 60,000 to 70,000 per year

5. Super Fan Shopper • Lives in Suburbs • Ages 40-50 • Has Wife and Kids, but enjoys leaving them behind for games • Enjoys hanging out with friends at bars and sporting events • Makes an average amount of money between himself and wife • Won’t miss his team’s game for anything

6. Teenage Athlete Shopper • Ages 12-20 • Lives with mom and dad • Makes money from part time job or from his parents • Shops for athletic items such as nike shoes, basketball, and under armour clothes • Plays competitive sports and practices on his own often to get better

7. The Muscle Man Shopper • Ages 20-28 • Lives with a roommate or by himself • Works out constantly, making sure he gets a legitimate workout every day • Works at some sort a gym or nutrition store • Shops at athletic stores for nutrition supplements and workout equipment

8. Gatorade A.M. What Lebron drinks every morning to wake up and to start his workout!

9. About the Advertisement • Targeted to teenage athlete segment • Uses a sports super star to draw attention to ad • Not too many words • Bright colors for attention grabber • Picture of product so people know what it looks like