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Lean UX Or, “Lean Startups and User Experience, can’t we all just get along?”

Lean UX Or, “Lean Startups and User Experience, can’t we all just get along?”. Abe Crystal + Jackson Fox + Rick Cecil morebetterlabs.com + ruzuku.com. Product/Market Fit. “The only thing that matters is getting to product/market fit.”. $5 million/ employee!.

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Lean UX Or, “Lean Startups and User Experience, can’t we all just get along?”

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  1. Lean UX Or, “Lean Startups and User Experience, can’t we all just get along?” Abe Crystal + Jackson Fox + Rick Cecil morebetterlabs.com + ruzuku.com

  2. Product/Market Fit “The only thing that matters is getting to product/market fit.”

  3. $5 million/employee! Do you want to be Mint or Yodlee? slide credit: EffectiveUI

  4. Stock photo Tiny thumbnails

  5. Quote from real user Clear, readablescreen detail

  6. Agenda Good UX vs. Bad UX Creating great experiences • Focus • Empathy • Clarity Wrap-up and call to action

  7. Good UX vs. Bad UX Let’s get some concrete examples. What products, tools, or services do you think provide a “good user experience?” Why? How about “bad user experience?” Why?

  8. Good UX vs. Bad UX: Travel

  9. Good UX vs. Bad UX: Video

  10. Good UX vs. Bad UX: Video

  11. Good UX vs. Bad UX: Project Management

  12. Good UX vs. Bad UX: Project Management

  13. Follow their lead…

  14. But how…? Strategy is about FOCUS Research is about EMPATHY Design is about CLARITY

  15. Strategy Strategy is about FOCUS Research is about EMPATHY Design is about CLARITY

  16. Focus, Jedi Define a mantra and key “experience principles” Create concrete and tangible (NOT abstract and high-falutin’) visions of a desirable future Simplify, simplify – Say “no”

  17. Mantras > Missions “The mission of Wendy’s is to deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships.” … or … “Healthy fast food”

  18. More Mantras • Federal Express: “Peace of mind” • Nike: “Authentic athletic performance” • Target: “Democratize design” • Mary Kay: “Enriching women’s lives” Turn your brain back on…Come up with a mantra for your startup.

  19. Principles: concise, memorable guidelines • Google • “Every millisecond counts.” • “Add a human touch.”

  20. Principles: concise, memorable guidelines slide credit: Adaptive Path

  21. Make the future tangible “If you want to build a ship, don't drum up people together to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” Antoine de Saint-Exupery

  22. “Design the Box”

  23. “Start with No”

  24. “Start with No”

  25. Simplify, simplify Apply it…What feature or direction have you been considering (or developing), that you could say “no” to?

  26. Research Strategy is about FOCUS Research is about EMPATHY Design is about CLARITY

  27. It’s a User Thing–You Wouldn’t Understand Be Good Design for real people Get outside the building

  28. Be Good “Here's the answer: Do whatever's best for your users. You can hold onto this like a rope in a hurricane, and it will save you if anything can. Follow it and it will take you through everything you need to do.”

  29. Design for real people Abstractions

  30. Who are our users, really? Apply it…Describe one of your customers, in as much detail as possible. Give him or her a name and sketch a picture.

  31. Who are our users, really? (Part 2) Apply it…Describe in 30 seconds the need, motivation or pain point you are addressing for the person you just described.

  32. Get outside the building: approaches Embrace qualitative insights InterviewsObservation Participant observation Be 100% interested in the person and everything about them: you are there to ask questions and listen reflectively, not to talk about yourself

  33. Get outside the building: questions So, what should I be learning from the customer development interview? —Cindy Alvarezhttp://www.cindyalvarez.com/communication/customer-development-interviews-how-to-what-you-should-be-learning

  34. Face your fears Apply it…What’s one small thing you can do THIS WEEK to get “outside the building” and listen to your customers?

  35. Design Strategy is about FOCUS Research is about EMPATHY Design is about CLARITY

  36. The Design of Everyday Startups Features aren’t enough Fluid interaction The dialogue of design

  37. Features aren’t enough

  38. Fluid interactions

  39. Design is a conversation Designer and business Designer and developer Designer and users

  40. Get it RITE Rapid Iterative Testing and Evaluation

  41. Design before code Apply it…Choose a feature that you're planning to build in the near future. How can you prototype it and get user feedback on it before writing a line of code?

  42. Who do you want to be?

  43. Call to action UX doesn't have to be a job title. Start looking for good (and bad) design in your everyday life. The experience is the product. Designing great experiences is central to creating value. Make this a focus of your startup, today!

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