54 Best Social Media Statistics

1. 54 Best Social Media Statistics • In 2017 social media is just about the crucial section of digital communications techniques. Social media provides measurable leads to sales, leads, and branding. Additionally, it enables to achieve a lot of people at a low priced. The field of social media networks is powerful as well as in constant change. So check out the essential numbers behind it. • Social media utilize isn't quite universal-but it's receiving close. 70% of the U.S. populace presently has a minumum of one social networking profile; over fifty percent use 2 or more social networks. The quantity of worldwide social media users is projected to develop from 2.1 billion this past year to 2.5 billion through 2018.

2. Social Media Statistics

3. Online adults aged 18-34 are most likely follow a brand via social networking (95%). (MarketingSherpa)

4. 52% of online adults now use two or more social media sites. (Pew Research)

5. 70% of the U.S. population has at least one social networking profile. (Statistica)

6. Of the 7.2 billion people on earth, 3 billion have Internet access; 2.1 billion are active on social media; and 1.7 billion use social networks from a mobile device. (Link Humans)

7. The number of worldwide social media users is expected to reach 2.5 billion by 2018. (Statistica)

8. The average social media user maintains five accounts. (Link Humans)

9. Mothers with children under the age of five are the most active on social media. (Link Humans)

10. 90% of young adults (ages 18 to 29) use social media. 35% of those over age 65 do. (Pew Research Center)

11. Every minute, Reddit users cast more than 18,000 votes; Vine users play more than one million videos; and andSnapchat users share nearly 285,000 snaps. (DR4WARD)

12. The “most important” social networks to teens and young adults (aged 12-24) are now Instagram (32%), Twitter (24%), Facebook (14%), Snapchat (13%) and Tumblr (4%). (Mary Meeker’s Internet Trends)

13. But Snapchat isn’t the best place for marketers (at least not yet). “Philosophically, it is important that Snapchat is a platform built for people and not for brands,” Snapchat’s CEO, Evan Spiegel, has stated. (V3B Blog)

14. 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Ambassador)

15. 2.56 billion global mobile social media users, equaling 34% penetration; globally with 1 million new active mobile social users added every day (We Are Social)

16. 96% of the people that discuss brands online do not follow those brands’ owned profiles. (Brandwatch)

17. Visual content is more than 40 times more likely to get shared on social media than other types of content. (HubSpot)

18. Asked how effectively they believe social media is linked to their firm’s marketing strategy, 59.5% of CMOs were neutral or negative, while just 40.5% believed it is linked very or somewhat effectively. 45% said they haven’t been able to show social media’s impact on their companies’ performance at all. A mere 13.2% believe they have proved the impact quantitatively. (MediaPost)

19. consumers say that social media plays almost as big a role in purchasing decisions as does television. (Ad Age)

20. 60% of marketers identify “measuring ROI” as one of their top three social media marketing challenges. These are followed by closely related challenges “tying social activities to business outcomes” (50%) and “devloping our social media strategy” (48%). (Simply Measured)

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