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The Effect of Gender and Personality Type on Movie Preference

The Effect of Gender and Personality Type on Movie Preference. Samantha Godwin. Background. Jungian Personalities Bechdel Test Score of 0: less than two named female characters Score of 1: two (or more) named female characters who do not converse

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The Effect of Gender and Personality Type on Movie Preference

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  1. The Effect of Gender and Personality Type on Movie Preference Samantha Godwin

  2. Background • Jungian Personalities • Bechdel Test • Score of 0: less than two named female characters • Score of 1: two (or more) named female characters who do not converse • Score of 2: two (or more) named female characters who speak to one another about men/their love lives • Score of 3: two (or more) named female characters who discuss something other than men/their love lives

  3. Purpose • The purpose of this study was to determine whether gender and personality type have an effect on preferred film genres and female presence. This type of research can be used to make advertising more efficient, as well as guidelines for production of films that are more accessible to a range of viewers and make the use of websites such as Hulu and Netflix more profitable and user-friendly.

  4. Demographics

  5. Procedure • Data was collected using a survey on quia.com • Participants were asked to choose the best descriptor for their favorite and second favorite film genres • Participants were asked to identify their favorite and second favorite individual films • Participants were directed to a personality test based on Jung Typology and Myers-Briggs research, then select the personality type they were identified as • Individual films were evaluated based on genre • Individual films were assessed using the scores available on bechdeltest.com

  6. Survey

  7. EDD

  8. Results

  9. Discussion & Conclusion • Hypothesis B supported, which suggests that personality type has a relationship to preferred movie genre even as gender does not. The fact that gender did not have a relationship with movie genre is suggestive of the falseness of prevalent gender stereotypes in our society. • Hypothesis C supported, suggesting that females are more concerned with their presence—or lack thereof—in media while males are more neutral. • The Bechdel test only measures presence, not representation, and not everyone fits into one Jung type. • Limited movie genres used in analysis. • Impact of race/age not evaluated.

  10. Acknowledgements • Thank you to Mr. Bolen for helping me to direct my project. • Thank you to Mr. Bolen and Mrs. Jones for posting a link to my survey on the school affiliated websites. • I would also like to thank those who helped spread the link around when I posted it on Facebook and Tumblr. • Another person I would like to acknowledge is Mrs. Lewin, for introducing me to Myers-Briggs and Jungian personality type.

  11. Personal Achievements (Arts) • Sound Technician for the One Act play • Sound Technician for the spring musical (upcoming) • Chamber Choir • UGA Choral Day • Learning to listen and cooperate

  12. Personal achievements (Sciences) • Varsity Science Bowl • Varsity Envirothon • Biology TA/intern • 2nd place at regional science fair • Learning to operate in a team and expanding experience in the sciences

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