The Rhetorical Triangle

1. The Rhetorical Triangle

2. Instructions • This will be used as a guided notes/answer sheet for the activities in this lesson. • Fill in appropriate answers right on the slide (not in the notes section). • Each concept’s slides are color coded. • Save the file with your lastname.lastname.class number.5 concepts • IE: Cartman.Brovlofski.7B.5concepts

3. Names: Class: Five Key Questions Ad Analysis Notes

4. Five Key Concepts of Media Literacy • All media messages are "constructed.” (Purple) • Each medium has different characteristics, strengths, and a unique "language" of construction. (Yellow) • Different people interpret the same media message in different ways. (Green) • Media have embedded values and points of view. (Blue) • Media messages are produced for particular purposes, including profit, persuasion, education, and artistic expression. (Red)

5. Core Concept #1: All media messages are "constructed." Key Question: Who made - and who sponsored - this message? What part of the rhetorical triangle applies to this concept? Author/Communicator

6. Core Concept #1: All messages are 'constructed.' • Working together, analyze the following ad using the following questions. Remember to give evidence from the ad to support your position.

7. Core Concept #1: All messages are 'constructed.' Ask yourself: Who created this message? How do you know? Give evidence from the ad.

8. Core Concept #1: All messages are 'constructed.' How similar or different is it to other ads you’ve seen? Give an example of a similar ad you have seen.

9. Core Concept #1: All messages are 'constructed.' What choices were made that might have been made differently in constructing this ad? Be specific.

10. Core Concept #2: Each medium has different characteristics, strengths, and a unique "language" of construction. Key Question: What creative techniques are used to attract my attention? What part of the rhetorical triangle applies to this concept?

11. Core Concept #2: • Working together, analyze the following ad using the following questions. Remember to give evidence from the ad to support your position.

12. Key Concept #2 -Format What creative components are used in putting it together? Do you notice (Answer yes/no to each) • Words? • Color? • Camera angle? • Shapes? • Size? • Props, sets, clothing? • Composition? • Lighting?

13. Key Concept #2 -Format:How is the story told visually? • Are there any symbols? • Visual metaphors? If so, what are they?

14. Core Concept #2 -Format What kinds of rhetorical appeals are used in this message?

15. Core Concept #2 -Format What commonly used persuasive techniques are used? (bandwagon, beauty appeal, etc.?)

16. Core Concept #2 -Format What makes this message seem realistic or unrealistic?

17. Core Concept #3: Different people interpret the same media message in different ways. Key Question: How might different people understand this message differently? What part of the rhetorical triangle applies to this concept?

18. Core Concept #3: • Working together, analyze the following ad using the following questions. Remember to give evidence from the ad to support your position.

19. Core Concept #3 • Have you ever experienced anything like this in your life? • How close is this portrayal to your experience?

20. Core Concept #3 • What reasons might an individual have for being interested in this message?

21. Core Concept #3 What is the “target” group’s • Age? • How do you know?

22. Core Concept #3 What is the “target” group’s • Gender? • How do you know?

23. Core Concept #3 What is the “target” group’s • Education? • How do you know?

24. Core Concept #3 What is the “target” group’s • Cultural upbringing? • How do you know?

25. Core Concept #4: Media have imbedded values or points of view. Key Question: What lifestyles, values, or points of view are represented in, or omitted from, this message? What part of the rhetorical triangle applies to this concept?

26. Core Concept #4: Media have imbedded values or points of view. • Working together, analyze the following ad using the following questions. Remember to give evidence from the ad to support your position.

28. Core Concept #4 How are various social groups represented? Give evidence from the ad to support your position.

29. Core Concept #4 What social or ideological messages are part of the message’s subtext? Give evidence from the ad to support your position.

30. Core Concept #4 What kinds of behaviors and what kinds of consequences are depicted?

31. Key Concept #4 - Content Whose point of view is presented? Defend your position with evidence from the ad:

32. Core Concept #4 What is omitted from the message? How might this affect the message?

33. Core Concept #5: Media messages are organized to gain profit and/or power. Key Question: Why is this message being sent? What part of the rhetorical triangle applies to this concept?

34. Core Concept #5: Media messages are organized to gain profit and/or power. • Working together, analyze the following ad using the following questions:

36. Core Concept #5 What's being “sold” in this message? How do you know it? (Cite evidence from the ad.)

37. Core Concept #5 Who profits from this message? Who pays for it?

38. Core Concept #5 Who is served by or benefits from the message? Defend you reasoning with evidence from the ad.-- the public? -- private interests? -- individuals? -- institutions?