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Online Multichannel Distribution via seekda connect

Online Multichannel Distribution via seekda connect. Plattform Holidays on the Farm Austria. Why Online Distribution?. 85% of travelers are informing themselves online The number of online room bookings is steadily growing (28% of all room bookings today, 48% in 2015)

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Online Multichannel Distribution via seekda connect

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  1. Online Multichannel Distribution via seekda connect Plattform Holidays on the Farm Austria

  2. Why Online Distribution? • 85% of travelers are informing themselves online • The number of online room bookings is steadily growing (28% of all room bookings today, 48% in 2015) • Traditional ways of booking are losing influence

  3. Chance eTOURISMUS How to be found on the internet? • Be listed in various booking channels • DMO/Regional Portals • Special Interest Portals • Social Media / Web 2.0 • Rating Plattforms • Webseite of the Farm (Domain, Content, …) „Omnipresence on the internet” • It does not matter where the bookings are generated!

  4. The plattform • seekda has a broad portfolio of distribution channels and connections to partners to ensure a convenient workflow • Holiday on the Farm Austria uses the abilities of the seekda platform to drive their distribution efforts

  5. Why Multichannel Distribution? • Reach any target groups by only one maintenance • Be present worldwide – flexible channel configuration Brande personal Booking Manager & Maintenance Interface Portal Website Booking Chanels 7 7

  6. How Handy Can ItBe? One Interface integrates all tools • Distribution Management • Portal Management & Statistics • Membership Management

  7. Data management • Maintenance interface allows access to all data • Descriptions, Images, room types, rates, packages, policies, availabilities, etc. • All data can be accessed remotely by push or pull • Updates are transferred to channels, websites etc. immediately • Some channels restrict their interfaces to availability, rates and bookings 9

  8. Booking procedure Enter booking request System searches for valid offers based on availability Guest selects offer Display search result Booking is processed System sends availability update to channels Updated availability online Bookings are always based on actual availability There are no contingents for booking channels After every booking the availability of all channels is updated 10 10

  9. “Availability independent booking” Guest bookingrequest “Yes” -> confirmation Farmer Guest alternative offer “No” -> or timeout: forward to association Holiday on the Farm Special booking policy Rate is always offered (without checking availability) Guest gets advice, that he has to wait for booking confirmation (max. 48 hours) The Farmer gets notification and can decide if he takes the booking or not “YES” – guest gets confirmation “No” – association gets booking request Timeout – guest gets cancellation 11

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