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Public reaction to and reporting of the United States Preventive Services Task Force’s

Public reaction to and reporting of the United States Preventive Services Task Force’s prostate cancer screening recommendations: Twitter as an investigative tool.

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Public reaction to and reporting of the United States Preventive Services Task Force’s

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  1. Public reaction to and reporting of the United States Preventive Services Task Force’s prostate cancer screening recommendations: Twitter as an investigative tool. Vinay Prabhu1, Ted Lee1, Herbert Lepor MD1,2, Heather T. Gold PhD MA1,2, John H. Holmes PhD3, and Danil V. Makarov MD MHS1,2,4,5 1New York University School of Medicine, 2New York University Cancer Institute, 3University of Pennsylvania Perelman School of Medicine, 4New York University Wagner School of Public Service; 5United States Department of Veterans Affairs ABSTRACT: 120463 METHODS INTRODUCTION RESULTS Mixed Methods Design • Most prostate cancer diagnosed via prostate-specific antigen (PSA) testing • October 6, 2011: USPSTF recommends against PSA testing for asymptomatic men of all ages • Recommendations pending comment period; controversial amongst physicians, public, and media • Twitter, popular social media website, is increasingly used to study sentiment Qualitative Analysis – Comprehensive Coding System Anti-screening Opinion Pro-screening Tweets Reporting Discussion No Opinion Humorous Confused/Shocked Enthusiastic Pro-Screening Articles Neutral Anti-Screening Doctor Health Professional Reporter Blogger Person Politician Patient/Relative/Friend Other Users Indeterminate OBJECTIVES Medical Practice Health Business Group • UseTwitter to assess public sentiment and media coverage of USPSTF report • Understand dynamics ofTwitter traffic on prostate cancer and health policy Health Organization Health News Provider General News Provider CONCLUSION Other Quantitative Analysis Demographic and Descriptive User Characteristics Tweet Rate 4 hrs Before & 24 hrs After First Article Pro- and Anti- Screening Tweets dd,,,,,,,,,,,,,,,,,,,,,,,,,,,,, • Large increase in Twitter traffic attributable to release of USPSTF report • Majority of opinionated users pro-screening • Majority of opinionated articles anti-screening • Social media is a useful gauge of public sentiment • Social media may also have a role in influencing public sentiment and altering policy RESULTS METHODS Tweets recorded for 24 hours after posting of first article about USPSTF PSA report Search Term: “prostate cancer” 3027 Tweets Collected

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