Define overall market

1. Define overall market • Approximately 100k people. • Diversity: Grenada not very diverse. Predominantly of African descent. • Very small Anglo and Indian population. • Age structure of population: Large youth and middle age demographic. • Economic: Generally middle and low income households. • Geographic Shift: Largest segment of population works in the Capital St. George’s. Rural (agriculture) to urban (tourism/ business) shift for potential employment. • Politically: Mainly two party political system with population polarized and voting along party lines as opposed to interest fof country as a whole. • Economic: Mainly a subsistence economy (third world) with over 30% unemployment rate. • Technological: Blackberry’s bringing internet to Grenadians who cannot afford computers. Facebook, BB Messanger and music downloads main usage areas. • Culturally: String sense of Grenadian pride. Not as nationalistic as some of our Caribbean island counterparts with respect to supporting “local” (eg. barbados or Trinidad).

2. Describe project customers • Project customers can be divided as follows: • Goats milk • Grenadian Consumers • Supermarkets • Goat Cheese • Supermarkets • Hotels • Foreign Tourists • Lamb products • Grenadian Consumers • Supermarkets • Hotels • Canned sweet potatoes • Grenadian Consumers • Supermarkets • Regional Wholesalers • Processing facility as Tourist Attraction • Foreign Tourists

3. Consider segmentation types and best fit for project’s customers • Geographic Segmentation • Canned Sweet Potatoes - Regional • Demographic Segmentation • Lamb products – Urban and Rural population • Goats Milk – Rural population • Goats Cheese - • Psychographic Segmentation • Behavioral Segmentation