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Why Internal Linking Matters

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Why Internal Linking Matters

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  1. WHY INTERNAL LINKING MATTERS

  2. Internal linking is one of the SEO elements that often gets ignored or overlooked. It shouldn’t. You see, good internal linking can improve the site’s usability and rank in SERP. It is a powerful SEO technique, especially in content marketing. This article aims to define what internal linking is and why it matters.

  3. Quick Recall! Content marketing is a marketing strategy that focuses on creating and sharing content that is valuable, relevant, and consistent. Content is king in content marketing. SEO writers should create content with a holistic view of the site. Usability, actionability, and branding relevance are among the factors of high-quality content. You can use internal linking when you create content for brand building. As you start to visualise the layout and add keywords during the drafting step in the writing process, you can start to roughly estimate where you can insert certain internal links in your content article.

  4. What is internal linking? Techopedia defines internal link as a “hyperlink that allows navigation from one page in a website to another”. These are links that go from one page to a different page on the same website. Why is internal linking important? According to Yoast, internal linking should be a key focus in your SEO strategy. Yoast states that internal linking is important for two reasons: indexing and ranking.

  5. However, it is not enough to just insert your links randomly. There should be a meaningful context for your internal links. Search engines have the ability to determine the usefulness of links for the readers based on text from which the links are embedded. Content with numerous contextual links, regardless if it is internal or external, has a higher chance of getting ranked at the top. As mentioned by Moz, internal linking is useful for establishing site architecture and spreading link equity. It allows users to navigate a website and access related relevant content. It also gives crawlers access to a crawlable link structure that lets spiders browse the pathways of a site. This will get your site indexed.

  6. Conclusion Placing relevant internal links increases pageview numbers and reduces bounce rate. Relevant internal links allow readers to spend longer time navigating through the site’s different pages. It also improves indexing and crawling of the website.

  7. SOURCE: https://anythingseo.wordpress.com/2018/06/26/why-internal-linking-matters/

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