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13 Steps to the Perfect Year-End Giving Campaign in 2018

Year-end giving is a great opportunity for nonprofits to meet their fundraising goals<br>

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13 Steps to the Perfect Year-End Giving Campaign in 2018

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  1. 13 Steps to the Perfect Year-End Giving Campaign in 2018

  2. Year-end giving is a great opportunity for nonprofits to meet their fundraising goals

  3. 31% Annual giving occurs in December 12% Annual giving occurs in the last three days of December

  4. 28% Nonprofits raise between 26 – 50% of their annual funds for their year-end ask BIG DEAL

  5. Start Planning Early Step 1 52% of nonprofits start planning their year-end ask in October

  6. Makes sense to plan early so that you can prepare all the tools needed to accomplish your objectives September is the ideal time to start planning

  7. Review Your 2017 Year-End Campaign Step 2 Before you start working on your 2018 campaign, review your 2017 efforts

  8. Refresh your memory

  9. Look At Where You’re At Step 3 Take a look at where you’re at in this present moment

  10. Fiscal Situation 3.1 Understanding where you are finances-wise can help your nonprofit team set realistic 3.2 State of Operations Take some time to look at the overall state of your nonprofit

  11. Set Goals Step 4 Nonprofit organizations must set specific, incremental goals 

  12. Specific  Measurable  SMART Attainable  Relevant  Time-bound

  13. See What You Have Step 5 Recap which resources you have access to at the moment

  14. Once you have a better idea of what you have at disposal, you’ll be able to create a more informed and realistic plan to get all those donations flowing in

  15. Figure Out The Big Picture & The Team Step 6 Look at the scope of your campaign

  16. Who are you trying to reach? Why? Where are you going to find them? How long will your campaign last for? What is success to you? Who is on the campaign team?

  17. Think About Your Audience Step 7 Before the campaign officially launches, you’ll want to have your ‘thank you’ materials ready to go for late

  18. 7.1 Create Donor Segments Audience segmentation basically means that you’re dividing your donors into groups based on their behavior or traits 60% 7.2 Identify Target Donors Funds you’ll raise during your annual campaign will be from major gifts, according to DonorSearch

  19. Decide on Theme and Messaging Step 8 Start creating your fundraising messages

  20. This is where storytelling will come in handy. As we’ve highlighted multiple times on our Nonprofit Blog here at Donorbox, people respond to people

  21. Create Your Timeline Step 9 Audience – check! Theme and messaging – check!

  22. Now is the time to start working on that timeline. Your end of year campaign should last no longer than 6 weeks

  23. Make the Ask Step 10 Time to select your communication channels

  24. Social Media Phone Mail E-Mail Events In-person Meetings Website

  25. Keep it donor-centric  Keep it human Use the power of storytelling Go visual Include a clear call to action Establish giving levels

  26. Follow Through Step 11 Time to start following through

  27. Donors need to be reminded throughout the campaign to donate. Include a call to action in every message you send out via your selected communication channels

  28. Thank, Thank, Recognize Step 12 ‘Thank you’ materials created before the start of the campaign

  29. Giving out ‘thank yous’ also increases the chances of donors coming back and donating again and helps set the foundation for strong and positive relationships with your donors

  30. Measure and Analyse Step 13 Your year-end fundraising campaign is done

  31. Go through your KPIs and track results Answer: What went well? What didn’t? Update your donor management system Answer: Which call to action was the most effective? What about the channel?

  32. The year-end campaign is one of the most important initiatives a nonprofit will tackle in any giving year PLANNING, HARD WORK, COMMITMENT

  33. GO HERE https://donorbox.org/nonprofit-blog/year-end-giving-in-2018/

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