SEO (search engine optimization)

1. SEO(SEARCH ENGINE OPTIMIZATION) Redial India Solutions

2. Key Point • Search engine basics • Search engine working • SERP • Market share of search engine • What is SEO • Why SEO • Type of SEO • White hat SEO • Black hat SEO • SEO tools • SEO strategy • Advantages of SEO • Disadvantages of SEO • Conclusion

3. Search Engine Basics • Search engines are programs that search information for specified keywords or query mentioned by user and returns a list of result where the keywords were match. • ​Some of the popular Search Engine are Google, Yahoo, Bing, AOL, Baidu, e.t.c

4. Search Engine Working A Search Engine works in three manner-: • ​Web Crawling • Indexing • Ranking and Showing Results

5. Search Engine Result Page (SERP) Organic Result Paid Result Organic result Best Digital Marketing Company in Noida, India

6. Market Shares of Search Engines • Google - 72.48% • AOL - 0.15% • ASK - 0.22% • Baidu - 7.14% • Yahoo - 7.78% • Bing - 10.39%

7. What is SEO? Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines result page via the organic method not through paid method. ​ SEO may target different kinds of searches like: image search, document search, video search, information search, news search etc.

8. Why SEO ? you miss out incredible opportunities available if your website can't be indexed by search engines or don't get higher visibility in SERP. People who want to come to your website will not be able to find the site. SEO helps to improve website visibility and ensure that a website is accessible to a search engine & improves the chances that the site will be found by the search engine. To optimize your website you can hire a best SEO company in Delhi NCR and can increase ROI.

9. Types of SEO SEO is mainly two types: • White Hat SEO • Black Hat SEO

10. White Hat SEO White hat SEO uses techniques & methods to improve the search engine rankings of a website by following search engine guidelines. Some techniques of white hat SEO include- • High quality content development • HTML Code optimization • High quality link creation • Image optimization

11. Black Hat SEO Black Hat SEO exploits weaknesses in the search engine algorithms to archive high rankings for a website. Black Hat techniques direct conflict with search engine guidelines. Some black hat SEO techniques includes: • link spam • keyword stuffing • Cloaking • Hidden text • Hidden links

12. SEO Tools List of some tools used in SEO : • Google Page Speed Insights • Moz • Google Keyword planner • Google Analytics • Google Search Console + Bing Webmaster Tools • Ahref • SEMrush

13. SEO Strategy SEO strategy you can fellow: • Define target audience & their interests • Start creating recommendation in your strategy document • Keyword research • Competitors Analysis • Create a link-building plan. • Prioritize and Summarize • Stay update on SEO news & practices

14. Advantages of SEO Some advantages of SEO are as fellow: • Brand Awareness • Perspective (Global / Regional) • Cost effectiveness • Increase Visibility • Increased traffic • High ROI (Return on Investment) • Long term positioning • Cost-effective • Flexibility

15. Disadvantages of SEO Some disadvantages of SEO are as fellow: • The biggest disadvantage of SEO is lack of control. You are subject to changes in the algorithm. • In competitive fields, it can be very difficult for competitive phrases or keyword to be listed in the top few results. • Time taking process

16. Conclusion • Use Unique quality Content • Link Friendly Formatting • Avoid Black Hat SEO • Content relevant keywords • Market Awareness • Unique meta tags for every landing page

17. THANK YOU Redial India Solutions Best SEO services in Delhi, NCR Ph : +91-7255084352 Email : info@redialsolutions.com Web : www.redialsolutions.com