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presentation. WE ’ VE GOT A GREAT HISTORY OUR FORMULA IS SIMPLE WE REACH THE SLURPEE AUDIENCE A PEEK AT WHAT ’ S NEW IN AOL PROGRAMMING CREATIVE SOLUTIONS THAT ARE CUSTOM TO SLURPEE ’ S AUDIENCE ADLYTICS NEXT STEPS. FRAMEWORK. #1. #2. #3.

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  1. presentation • WE’VE GOT A GREAT HISTORY • OUR FORMULA IS SIMPLE • WE REACH THE SLURPEE AUDIENCE • A PEEK AT WHAT’S NEW IN AOL PROGRAMMING • CREATIVE SOLUTIONS THAT ARE CUSTOM TO SLURPEE’S AUDIENCE • ADLYTICS • NEXT STEPS FRAMEWORK

  2. #1 #2 #3 Take advantage of our unsurpassed engagement and reach across our network… 23.7 avg minutes per day 21.7 avg minutes per day 17.2 avg minutes per day 3.8MM P12-24 UVs 4.8MM P12-24 UVs 5.7MM P12-24 UVs 2MM P12-24 Total Visits 8MM P12-24 Total Visits 12MM P12-24 Total Visits and more… Source: comScore Media Metrix, October 2008

  3. We deliver programming that Slurpee users are passionate about…

  4. Social Networking Music Games And more… Feed their passions through our premium content channels

  5. AOL Music • AOL Music reaches over 3.9MM unique visitors ages 12-24 • 61% of AOL users 12-24 download music online • AOL users 12-24 are 214% more likely to listen to music/radio on the Internet than the average population

  6. Immerse the Slurpee brand in one of the newest desktop widgets from AOL Music • The top 100 hottest music videos, related artist videos and special features! • Check out the most watched music videos across many genres • Watch the highest rated videos from your favorite artists MOCK FOR ILLUSTRATIVE PURPOSES ONLY. ACTUAL DESIGN WILL VARY.

  7. High Impact, High Reach Branding Opportunity Leverage the reach, relevance and richness of the hottest Music site on the Web High Impact, High Reach Branding…the Clutter Buster

  8. Reach over 5 million 12-24 year olds on AIM Zones AIM Zones will replace the AIM Dashboard This page loads in a browser window when users successfully log into the AIM desktop client. New look and feel includes integrated Spotlights and custom Takeovers. Takeover AIM Zone, the new front page for the web’s #1 instant messaging tool Mock For Illustrative Purposes Only. Actual Design Will Vary. *15 business days lead time required.

  9. Custom 7-Eleven Profile and Skin Slurpee custom community Users can find videos, share their Slurpee stories, take quizzes, draw whiteboards, and engage in other interactive elements. Thumbnails lead users to our custom components Users can copy various components to their profile and share with their network of friends Profile offers unlimited opportunities for users to engage with the community brand via uploaded video clips, etc.. Users are able to view, share & upload these videos to their personal profile; allowing them to engage Sample 7-Eleven Custom Community Spread the Slurpee message on Bebo click screenshot for example

  10. Creative Services Before and After Case Study: Examples of what we Can do with Slurpee…

  11. Adlytics What can we do for Slurpee?

  12. ADLYTICS:Measure your success with Platform-A’s research center • Audience Analysis • Develop a model of your best customers using data from your website • Audience Ad Response • For behavioral targeting campaigns, determine which audiences were most impacted by your ads • Audience Ad Delivery • Get third-party verification of audience composition, reach and frequency • Brand Impact Measurement • See how your ads affect brand lift, and discover which parts of your media buy are working the hardest for you • Online Sales Measurement • Measure the impact your online ads have on online and offline sales (currently available for CPG and Retail categories) ADlytics publishes original research studies, syndicates third-party reports and offers a suite of measurement products We create a rigorous accountability model for every campaign

  13. Appendix

  14. Slurpee Nation One-Day Homepage Takeover with 300x250

  15. Slurpee Fun Hub

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