Mick Say

2. Mick Say Social Media Coaching Consultant Digital Endorsements: making social media work for road safety

3. Digital Endorsements: making social media work for road safety

4. Housekeeping Get With the program ! Smart Phones Turn them on and Tweet !”

5. Mick Say Born: 1961 Brotton, Cleveland. UK Base: Herne, Kent First Job: Vacuum Cleaner Salesman Career: Field Sales Professional Field Sales Manager Sales Director Sales and Marketing Director Business Development Consultant Business: The Online Marketing Academy Online Business Development Consultant

6. 1 Website Development Make you look good 2 Search Engine Optimisation Get you Found 3 Social & Digital Media Strategy Amplify & Project 4 Inbound Marketing Win & retain more customers Online Marketing Strategy Grow the business

7. 20 learning Years Mistakes Trial & Error

8. Why social media & digital marketing is important for road safety organisations.

9. Overwhelm low quality and potentially dangerous web content with accurate, meaningful road safety information.

10. Social Media Social Mediaincludes web-based and mobile technologies used to turn communication into interactive dialogue.

11. Definition “Social Media” Social Media > is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, that allow the creation and exchange of user-generated content.

12. What is Web 2.0 ? Web 1.0 = Static Web 2.0 = Interactive

13. Use “Social Media” Social Mediais media for social interaction as a super-set beyond social communication. Enabled by freely accessible and scalable communication techniques which have substantially changed the way individuals, communities and organisations communicate.

14. Why is Social Media Important ? It’s the number 1 Activity on the web… Social Media can be used to fuel interest in a product, a cause, a brand or any organisational message…

15. Double edged sword which must be wielded responsibly [ but usually isn’t! ]

16. When Sir Alex told Ronaldo “Give it to Rooney”

17. When the America marine was ordered to mount the camel for a positive press opportunity.

19. Love it or hate it this is the language of social media Ordinary people at every intellectual level are given the opportunity to take a story and spin it their way.

20. Example of negative spinning: When Tony Hayward said: “I’d like my life back” Tony Hayward Things could have been different…

21. Example’s of negative spinning: When Safety Cameras Are misrepresented ! Policy Makers People Don’t Understand Social Media • Social Media ? • It’s a waist of time ! • It’s a waist of resources ! • It could embarrass us ! • We don’t trust our staff to use it wisely ? • Our Communication policy forbids it’s use

22. As a result of Policy Maker misunderstanding Negative media Swamps positive media created by responsible stakeholders and budget is squandered.

23. PROOF POLICY MAKERS DO NOT UNDERSTAND SOCIAL MEDIA Safety Camera

25. Traffic Enforcement Camera

27. Admirable!

28. but !

30. Speed Camera

42. At last a positive Image…… Found on a forum with… Lots of links and adverts for Safety Camera Detection Devices. http://www.pocketgpsworld.com Negative media and conversation swamp the positive WHY ?

43. Policy Makers People Don’t UnderstandDigital Marketing “Digital Language” is a phenomenon of the “Digital Age”

44. Armed with the knowledge that the majority of people search for “Speed Cameras” Why do we focus copy written for “Safety Cameras” With just a little SEO copy writing and digital strategy training we can utilise both phrases without prejudicing corporate responsibility.

45. Evolution A brief history of the internet and how it works..

46. the www TimBL December 1990

47. 1993 to 1977