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INTERNSHIP TRAINING at Vodafone

INTERNSHIP TRAINING at Vodafone . Iqhra Mohammadi 112GCMA005. Company details Type of the company: Private Year of Incorporation: 1994 Products produced: Mobile telephony Wireless Broadband services Headquarters: Mumbai-Maharashtra Managing Director: Marten Pieters.

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INTERNSHIP TRAINING at Vodafone

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  1. INTERNSHIP TRAINING at Vodafone Iqhra Mohammadi 112GCMA005

  2. Company details • Type of the company: Private • Year of Incorporation: 1994 • Products produced: Mobile telephony • Wireless • Broadband services • Headquarters: Mumbai-Maharashtra • Managing Director: Marten Pieters SB SCHOOL OF MANAGEMENT, BANGALORE

  3. Competitors • Vodafone competes with other mobile operators throughout India. They are: • Aircel • Airtel • BSNL • Idea • Reliance Communications • Tata DoCoMo • Tata Indicom SB SCHOOL OF MANAGEMENT, BANGALORE

  4. VISION, MISSION AND STRATEGIC PLANNING • VISION: • “Always empowering and backing our people” • MISSION: • “Being loved and admired by our customers and -respected by our partners” • OBJECTIVE: • “Transforming millions of lives and making a positive impact on society” • GOALS: • “Being brave and unbounded in realizing our dreams” SB SCHOOL OF MANAGEMENT, BANGALORE

  5. ORAGANIZATIONAL CHART SB SCHOOL OF MANAGEMENT, BANGALORE

  6. FUNCTIONAL DEPARTMENTS OF THE ORGANISATION 1. Human Resource Department a) Talent Acquisition b) Learning and Development c) Human Resource Development d) Administration or Support Development 2. Marketing Department a) Acquisition b) Customer life cycle management c) Value added services d) Business planning and customer sight e) MARCOM/ Brand team 3. Finance Department a) Financial reporting and compliences b) Business planning and analysis SB SCHOOL OF MANAGEMENT, BANGALORE

  7. HUMAN RESOURCE DEPARTMENT Human resource management (HRM) is the understanding and application of the policy and procedures that directly affect the people working within the project team and working group. These policies include recruitment, retention, reward, personal development, training and career development. Human Resource Management is the process of binding people and organization together so that the objectives are achieved. Organizations are not mere bricks, motor, machines or inventories. They are people. It is the people who staff and manage organization. SB SCHOOL OF MANAGEMENT, BANGALORE

  8. OBJECTIVES OF HRM: • Objectives are predetermined goals to which individual or group activity in organization is directed. Obesity of personal management is influenced by organizational goals, individual goals and social goals are instituted to attain certain specific goals. • There are some of the basic objectives of HRM: • To create and utilize the people in the organization. • Motivate the workforce to accomplish the basic organizational goals. • Harmonious relation among all the members/workers of the organization. • Effective utilization of the human resources. • Provide training to the workers to improve their skills. SB SCHOOL OF MANAGEMENT, BANGALORE

  9. Verticals in HRM a) Talent acquisition i. Organisational Structure ii. Manpower requirement/Planning iii. Sourcing iv. Hiring v. Induction/Orientation b) Learning & Development i. PMS (Performance management sytem) ii. Career development of Employee iii. Training and Development SB SCHOOL OF MANAGEMENT, BANGALORE

  10. MARKETING DEPARTMENT Marketing can defined as: According to Philip Kotler Marketing is “Marketing is analyzing, organizing, planning and controlling of the firms customer impinging resources, policies activities with a view to satisfying the needs and wants of chosen customer groups at a profit.” Marketing occupies an imperative position in the organization of a business unit. The traditional view of the marketing asserts that the customers will accept whatever product the seller offers them. In this way the main concern of the producer is to produce without considering the changes. The modern concept may be viewed from the customer’s point of view. Marketing is customer-centered, i.e.it resolves entirely around the ultimate consumer. The producer cannot produce whatever he likes but he has to produce what customer needs. SB SCHOOL OF MANAGEMENT, BANGALORE

  11. Verticals in Marketing Department a) Acquisition b) Customer Life Cycle Management i. Baby care ii. Mass iii. High value iv. Inactivity c) Value added service d) Business planning and customer insight e) MARCOM/Brand team SB COLLEGE OF MANAGEMENT, BANGALORE

  12. FINANCE DEPARTMENT Finance is the lifeblood of the business. Finance can be defined as the activity concerned with the planning, raising, controlling and acquiring of funds used in the business. Finance is the process of acquiring and utilizing funds by a business. Without proper financial management, organization cannot achieve its objectives. “Bad production management and bad sales in hundreds, but faulty Finance slain in thousand” It is the master key, which provides access to all the sources for being employed in the manufacturing and merchandising activities. It has rightly been said that business needs money to make more money, when it is properly managed. Hence, efficient management of every business enterprise is closely linked with efficient management of its finance. SB SCHOOL OF MANAGEMENT, BANGALORE

  13. Verticals in Finance Department • a) Financial reporting and compliences • b) Business planning and analysis • c) Taxation • COLLECTION OF REVENUE: • Revenues are collected from the three sources. They are: • MTC (Mobile Terminating Cost) • MOC (Mobile originating Cost) • Roaming revenue. SB SCHOOL OF MANAGEMENT, BANGALORE

  14. SWOT ANALYSIS • STRENGTH • Strong network. • Unique strategy for retaining the customer. • Quick service • Solution of problems smoothly and following it up. • National & International presence. • WEAKNESS • Products are premium. • Low Post paid market. SB SCHOOL OF MANAGEMENT, BANGALORE

  15. OPPORTUNITY • Rural market penetration • VAS ( Value Added Services) • Brand visibility • 3G presence. • THREATS • Entry of new telecom competitors. • Retention of talents. • Changing customer needs. SB SCHOOL OF MANAGEMENT, BANGALORE

  16. FINDINGS: • Large number of Pre-Paid customers and small number of Post-Paid customers. • VODAFONE is costlier than any other telecom service provider. • Private sector employees mostly take up the Post-Paid connection. • Students take the Pre-Paid connections because of the low schemes and different other facilities on and off campus. • They are linked with many private companies and also some of the govt. organization with their corporate plans. • They satisfy their customers and always read for any kind of help to the customers. • In North East VODAFONE has given the Pre-Paid roaming facilities. SB SCHOOL OF MANAGEMENT, BANGALORE

  17. Suggestions: • Make the plans cheap and make it open for all class of the people. • Before any other competitor grab the opportunity of fill the demand of the customers, they should do it. • Try to upgrade the network where it is weak or disturbance of network. SB SCHOOL OF MANAGEMENT, BANGALORE

  18. LEARNING EXPERIENCE Live experience can be otherwise called as the work experience and in this much of time of live experience we have learnt How to talk with people, How to approach people, How to work in a team, How to learn from others, How to respect people, etc. The most important thing I have learnt from the organization is how to be punctual and how to acquire knowledge. Working in an organization we can improve our communication skills. The environment is totally different in the corporate world and the organizations are doing their best to service in the market. Every work is done in a systematic manner and to shift the load every department is again sub-divided so that the organization runs smoothly. We should always keep in mind that we should assign right job to the right person. SB SCHOOL OF MANAGEMENT, BANGALORE

  19. CONCLUSION VODAFONE is fulfilling the needs of many people. The company should promote their product as attractively as possible. They should also maintain the market reputation they has and retain the customers. There are lot of competitors in the market, the company should face the tough competition and come out with better policies and plans. They should always focus on achieving the targets or objectives of the company. The company has a tie up with many large organizations and which is because of their service and reputation in the market. Hence, the organization should change its policies with the changing market and maintain its position. SB SCHOOL OF MANAGEMENT, BANGALORE

  20. Thank You SB SCHOOL OF MANAGEMENT, BANGALORE

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