Idea Focus

1. Mission: The changing media & technology landscape requires a new kind of agency with innovation at its core. AKQA works in partnership with clients to deliver vision, thought leadership & highly effective award-winning solutions that people want to share. Mantra: The future inspires us. We work to inspire. USP: Engaging, thought provoking work that gets people talking. Capabilities & Tools: Key Clients: Delta, Forevermark, Nissan, Visa, Xbox 360, Dorling Kindersley, Gap, Unilever, Volkswagen, Audi, Ferrari, Heineken, USPS, Warner Brothers, Fiat, Nike, MTV, WWF

2. Mission: We’ve always done it, but today, as the Internet has become the nerve center of global culture and commerce, it’s become even more critical to clients. We always remember that on the other side of all those computers and touchscreens are billions of living, breathing people. That’s why we believe in using technology to connect on a human level. Because when people choose whether or not to engage with your brand, making things that they love and not just “like” is the only way to succeed. Mantra: We make stuff that the internet loves. USP: Humanized technology and creative that connects with consumers. Capabilities & Tools: Key Clients: GE, Samsung, Pepsi, Bloomberg, Virgin, 100 Year Starship, Ad Council, Institute of Play, Kashi, Red Bull, Burger King

3. Mission: The premier, digitally-led, integrated brand agency. We believe in a simple promise that governs our company, inspires our people, delights our clients, rallies partners and moves the industry forward. Create ideas. Drive impact. Mantra: Ideas. Impact. USP: A leader in innovative, digitally-led, creative ideas. Capabilities & Tools: Key Clients: Dunkin’ Donuts, Cadillac, Buik, Best Buy, GMC, OnStar, MetLife, ING North America Insurance Corp, Crest, Tide, NBA, The Dun & Bradstreet Corp

4. Mission: 6.5 Seconds That Matter is our litmus test for generating great work. It’s a process that welds together creativity and accountability to produce ideals that deliver a return, all within the short window of time that consumers give us to totally engage them with a client’s brand. R.O.I.—a Return on Ideas—is our measure of success in terms of how we change the decision-making process in favor of our clients in three key areas: Consumer Attitudes, Brand Metrics and. most importantly, Sales. Mantra: 6.5 Seconds That Matter USP: Efficient, award winning, successful digital work. Capabilities & Tools: Key Clients: Boeing, Dockers, Dow, EA Games, Fisher-Price, GlaxoSmithKline, Haier, KFC, Kmart, Kraft foods, Nestle, PG&E, Pfizer, Sony, Taco Bell, UPS, Volkswagen

5. Mission: Firstborn has earned a reputation for its sophisticated design solutions and innovative use of technology. We are strategists, designers, producers and technologists who share a passion for creating great ideas and translating them into engaging, intelligent and innovative user experiences. How do we do it? Business sense, talent, flexibility, skill, and lots of imagination. Mantra: N/A USP: Sophisticated, innovative digital transformed into user experiences. Capabilities & Tools: We are a multiplatform agency. Key Clients: Apple, Axe, Dasani, Dell, Estee Lauder, Fila, Food Network, Ford, L’Oreal, Logo, Macy’s, Madonna, MoMA, Microsoft, McGraw-Hill, Mini Cooper, People Magazine, Porsche, Reebok

6. Mission: Huge helps companies succeed in our increasingly digital world. We work to understand and translate user behavior into solutions that meet business and brand objectives. We solve problems through a five step process: Discover, Plan, Create & Iterate, Implement and Measure. Then we learn from our work and evolve. Mantra: N/A USP: Well planned, well executed, future thinking. Capabilities & Tools: Key Clients: American Express, Barnes & Noble, Barneys New York, British Airways, Comcast, GE Capital, Google, Gucci, HBO, IKEA, L’Oreal, National Geographic, Nestle, Pepsico, Pizza Hut, Samsung, Target, Twitter, Unilever, US Department of Energy, Disney

7. Mission: We believe in results. In fact, results inspire us. Having been defined, they let us set our sights high. Having been achieved, they help our clients’ businesses–and our own–grow. Having been redefined, they inspire us anew. We apply our understanding of our clients’ objectives, their audiences and their competitive strengths to the synthesis of ideas that generate results. Constantly on the hunt for ways to connect with consumers, we use ideas – creatively expressed, strategically grounded and technologically powered – to change minds, move markets and shape the future. Mantra: N/A USP: Results oriented thinking that generates creatively expressed results Capabilities & Tools: . Key Clients: Nikon, SFR Vodafone, Betty Crocker, LG Electronics, Johnson & Johnson, Lotto Sport, Microsoft, Carrera Sunglasses, United States Army, General Motors.

8. Mission: We now live in a people curated world where brands are scrambling to bridge the gap between their bought, owned and rapidly evolving earned media channels. MRY works with clients to give consumers something worth talking about—brand content that sparks emotion, adds value, and inspires action. We’re helping clients connect consumer-led brand conversations to meaningful business results . Mantra: A creative and technology agency that makes brands remarkable. USP: A client’s partner through inspired conversation and remarkable ideas Capabilities & Tools: It used to be that you came up with an idea, found the place for it, and then waited to see how people respond. We start at the end and we call it: Conversation back. Key Clients: American Eagle Outfitters, Neutrogena, Bayer Corp, Visa, Coca-Cola Company

9. Mission: As the leading Customer Engagement Agency, our core promise to clients is to help them unlock the full value of customers. We do this by turning big ideas and data into personal experiences to help our clients win more customers and make them more valuable. Doing this requires a broad range of specialty capabilities as well as a relentless focus on the customer experience. We've invested heavily in our engagement planning tools and processes, our technology infrastructure and our data analytics capabilities. The integration of our performance marketing group, Neo@Ogilvy, has allowed us to expand our approach to acquiring and engaging customers beyond traditional CRM channels. Mantra: N/A USP: Uses a connected global network to engage with customers Capabilities & Tools:, Key Clients: American Airlines, British Airways, SweeTARTS, Wonka, Sears Holding Corp, Kmart Corp, Unilever Home & Personal Care USA, Yahoo! Inc, Johnson & Johnson, WWF, Audi of America, Q-tips

10. Mission: We solve problems and grow businesses using intelligent collaboration, creativity, and innovation. We are obsessed with how our work performs. We see creative as part of our culture, not the job of a single department. We believe in transparency, not taking ourselves too seriously, and always learning. Mantra: N/A USP: Creative, innovative and always up to speed on change. Capabilities & Tools:, Key Clients: P&G, The Dannon Company, Southern Comfort, Red Bull, Pearle Vision, Folgers, Dunkin Donuts, Vicks, Pepto-Bismol, Walgreens

11. Mission: The digital age is here, and with it, more challenges and opportunities for what's possible. Our company history is steeped in design, technology, and creativity, but we never stop looking ahead. As the agency for the digital age™, we're committed to creating world-class work for our clients, both today and whatever the future holds. Mantra: The agency for the digital age USP: Award winning creative centered around technological advances. Capabilities & Tools: Key Clients: Degree, Quantas Airways, JCP, Lancome, Yves Saint Laurent Bueaty, grey Goose, L’Oreal, MasterCard, Google Wallet, Nike, Johnson & Johnson, Pepsi-Cola, Nokia

12. Mission: We are not an advertising agency. In fact, we aspire not to be a marketing communications agency at all. At least not in the traditional sense. Data and insights — collectively, RAPP Intelligence™ — is the common theme running throughout RAPP’s approach to solve complex business challenges and the source of our competitive advantage. We believe in creating real-time, brand building, problem solving, useful customer journeys across all channels that are measurable, trackable and accountable. Mantra: The Customer Experience Agency USP: Unique focus on data and analytics to achieve goals. Capabilities & Tools: Key Clients: Gerber, Pfizer, United Continental Holdings, The Charles Schwab Corporation, Playboy, Time Warner, Skype, Medco Health Solutions, Johnson & Johnson, MedImmune

13. Mission: We’re not just an agency who answers briefs, we are a partner who leads clients. We are a technology and marketing agency. We break this idea of traditional, linear storytelling. Consumers want to experiment with brands. We bring new thinking to our clients. We recognize that the lines between content and commerce have blurred, and are organized to serve the “consumer’s channel” — not predefined by mobile, desktop or in-store. We believe in an omni-channel experience strategy, new market entry and brand launches, and organization, governance, and process design for digital excellence. Mantra: The technological leader for digital marketing, experience and & design USP: Innovative digital communication through multiple channels. Capabilities & Tools: Emerging Experience Labs are stocked with seamlessly connected technologies that provide a physical space for clients to strategize, implement, prototype and employ new ideas. Key Clients: Samsung, Dove, Vaseline, Staples, Burt’s Bees, Conde Nast, Lipton, SIRIUS Satellite Radio, Bosch Power Tools, Capital One, Kodak, AT&T, Singapore Airlines, Axe

14. Mission: We live in an always-on world, where perpetual connection has revolutionized daily life and unhinged the effectiveness of traditional marketing approaches. Never before has it been so critical for our clients to think about their customer's complete brand and buying experience as a single landscape – a never-ending narrative that offers an everywhere, anytime experience of their promise and message, be it during attraction, engagement or transaction. We create a new way not held hostage by the longstanding ways of agencies but rather inspired by a changed world and by a passion for making an impact for our clients, with sapience and insight Mantra: A new breed of agency for an always-on world. USP: A connected agency that delivers a complete narrative to connected consumers. Capabilities & Tools: Key Clients: Activision Publishing, FUZE, Visit Florida, Sunglass Hut, Chrysler Group, Hugo Boss, Listerine, Reach, Splenda, DIY Network, HGTV, Food Network, Time Inc, Volvo, WSJ Online, Jeep

15. Mission: Wherever you are, so are we. With offices across five continents, VML is a full-service digital marketing agency that can take you where you want to go. With our global footprint, we’re set up to deliver smart ideas that drive our clients’ businesses, regardless of channel or geography. And because we can create what we conceive, our ideas turn out just as we imagined them. Mantra: Everything we are is in everything we do USP: Global service dedicated to smart creative and meeting objectives. Capabilities & Tools:, Key Clients: US Olympic Committee, Toys “R” Us, Dewar’s, Saks Fifth Avenue, Bluegreen Corp, Carlson Companies, Goldman Sachs Group, Sam’s Club, AARP, PepsiCo, Tom’s of Maine

16. Mission: Customers rule. This idea should never go out of fashion, and it won’t. Connecting customers and brands anywhere, in the right context and at precisely the right time, is what matters most to us. It’s why Wunderman uses intelligence from every swipe, click, call and encounter to optimize customer paths to purchase. It’s why our creative delivers measurable business results. Mantra: A different agency for a changing world. USP: Constantly curious ideas that focus on customer connections Capabilities & Tools:, Key Clients: Microsoft, Nokia, Ford, Land Rover, Jaguar, Colgate, Best Buy, Burger King, Citibank, Coca-Cola, Levi’s, Dell, T-Mobile, Novartis, Pfizer, Unilver, United Continental Airlines, United Healthcare

17. Mission: We realize if there’s one thing you can count on, it’s change. We also realize that if you can master this change, the opportunities are limitless. In a nutshell, that’s what we do. We’ll help you find your footing in a sea of constant, disruptive change and evolve how you connect with people in the digital age. You see, we’re an inquisitive bunch, focused on understanding the world around us, and how people connect with it. It’s this curiosity that helps us see what’s next, letting our clients be the first to take advantage of the new opportunities that are emerging all around them. Adapting isn’t about staying in one place, it’s about moving forward. Let’s move. Mantra: A different agency for a changing world. USP: Creative, innovative and always up to speed on change. Capabilities & Tools:, Key Clients: Bravo, Capital One, Coca-Cola, Enterprise, Guinness, HBO, JCP, Kraft Foods, NBC, Oreo, Oscar Mayer, Toyota, Univision

18. Technology Focus Platform Driven Work Campaign Driven Work Idea Focus