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Stride Gum

Stride Gum. By Rebecca Stroud and Rachel Le Francois. History of the brand. Part of Kraft Foods portfolio Debuted in 2006 Coined the phrase “ ridiculously long lasting gum ” Created Spearmint and Winterblue to launch the brand. Brand expansion 2010. Mega Mystery

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Stride Gum

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  1. Stride Gum By Rebecca Stroud and Rachel Le Francois

  2. History of the brand • Part of Kraft Foods portfolio • Debuted in 2006 • Coined the phrase “ridiculously long lasting gum” • Created Spearmint and Winterblue to launch the brand

  3. Brand expansion 2010 • Mega Mystery • The flavor that keeps you guessing • Stride Shift • Change your flavor, change your life

  4. Stride Spark • Americans are looking for products that taste great and fit into their everyday “on the go” lifestyle • Kinetic Mint and Kinetic Fruit flavors • Contain 25% daily value of Vitamins B6 and B12 • Ram Gram • Flavor you can taste and feel

  5. Relation to class • Global Marketing and Advertizing • Social media networks • Commercials aired in multiple languages • International brand presence

  6. Sources • http://www.thestreet.com/story/11003981/1/stride-the-ridiculously-long-lasting-gum-introduces-stride-spark--a-new-gum-with-b-vitamins.html • http://www.stridegum.com/# • http://www.facebook.com/stride-gum?v=app_2392950137#!/stride-gum?v=info • http://www.youtube.com/StrideChewingGum#p/u/6/Grcpve3UuDM

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