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Take Charge of Your Health AEE 440 Christine Adams Powerpoint Presentation caf941@psu

Take Charge of Your Health AEE 440 Christine Adams Powerpoint Presentation caf941@psu.edu. Take Charge of Your Health. Cardiovascular Disease (CVD ). #1 cause of death in the U.S. 860,000 Americans died in 2005 Early diagnosis/treatment reduces risk

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Take Charge of Your Health AEE 440 Christine Adams Powerpoint Presentation caf941@psu

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  1. Take Charge of Your Health AEE 440 Christine Adams Powerpoint Presentation caf941@psu.edu Take Charge of Your Health

  2. Cardiovascular Disease (CVD) • #1 cause of death in the U.S. • 860,000 Americans died in 2005 • Early diagnosis/treatment reduces risk • Early screening includes cholesterol and BP checks • Individuals >50 could add 8-11 years

  3. Screening for High Cholesterol

  4. Cholesterol & Blood Pressure (BP) • 65 million Americans have high cholesterol • High cholesterol >200 = increased CVD • Many Americans ??? Cholesterol/BP levels • High BP causes heart attack, stroke & renal insufficiency in adults >18 • BP >130/90 is considered high

  5. Screening for High Blood Pressure

  6. “Take Charge of Your Health” Media Campaign • Location – Blair County, PA • Target audience – Young adults ages 18-25 Adult men ages 40-55 Women ages 45-65 • Free screenings for all participants • Medical personnel available for referrals & questions

  7. Purpose • Identify individuals at risk for CVD • Increase community awareness • Immediate blood cholesterol analysis • Free blood pressure readings • Decrease prevalence/incidence of CVD

  8. Types of Media • Radio – WRKY, W A L Y, WFGY, WRTA • Television- WTAJ-TV & WJAC-TV • Newspaper – Tyrone Daily Herald, Altoona Mirror, Ad Bargain Sheet • Flyers/Posters • Public Service Announcements –WeAreCentralPA.com • Facebook

  9. Roles of Media Team • Media Director: Development of media campaign • Director of Communications: • Public relations • Hiring of personnel • Web Designer • Videographer • Six PSU students: • Four media/communication • Two journalism

  10. Media Campaign Timeline

  11. Cholesterol Overview Video

  12. Cholesterol video overview URL • http://www.youtube.com/watch?v=whADdlGKTA

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