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DISSEMINATION OF WEATHER / CLIMATE INFORMATION AND PRODUCTS TO INCREASE FOOD PRODUCTION

DISSEMINATION OF WEATHER / CLIMATE INFORMATION AND PRODUCTS TO INCREASE FOOD PRODUCTION. Sue Walker Prof of Agrometeorology Dept. Soil, Crop & Climate Sciences University of the Free State South Africa. WEATHER AFFECTS ALL LIFE ON EARTH.

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DISSEMINATION OF WEATHER / CLIMATE INFORMATION AND PRODUCTS TO INCREASE FOOD PRODUCTION

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  1. DISSEMINATION OF WEATHER / CLIMATE INFORMATION AND PRODUCTS TO INCREASE FOOD PRODUCTION Sue Walker Prof of Agrometeorology Dept. Soil, Crop & Climate Sciences University of the Free State South Africa

  2. WEATHER AFFECTS ALL LIFE ON EARTH Agricultural production is the most weather dependent of human activities. Crop production is not simple but complex dynamic response to interactions in soil-crop-atmosphere system • including physiology and phenology, • including state of environment prior to season.

  3. WHY A SEASONAL FORECAST? • benefits are possible • use forecast in decision making • make management response that can change the anticipated impact • forecast acquires value • need shift from “passive acceptance” to “active response” • so what ACTION can you take !

  4. WHEN? • with sufficient time • to act / react • to disseminate information • to formulate alternative plan • to make decisions • convenient time for client

  5. WHERE? • regular/routine column/slot • news flash / headline • frequent repeats or updates

  6. HOW? • radio, TV • telephone, fax, text message • print media • daily / weekly • specialized periodicals • personal contact • with individuals or groups • via leaders - community, religious, sport, family • role-plays • advertising • T-shirts • soap powder box • farmer to farmer

  7. WHAT? • prognostic – what is likely to happen? • diagnostic – what has happen in recent past? what is happening now? • message must be able to change probable impact by being applied • must address relevant information and promote feasible action • culturally specific persuasive message • highlight threat • respond to a cue • develop a meaningful goal • within the cultural environment develop a persuasive message that can lead to specific action

  8. GUIDELINE TO IMPROVE DISSEMATION • Map out path of message • from climate experts to community • locate gaps, weak links • Identify users • make audience profiles • characterize subgroups • id their specific goals • look for • under-represented groups • under-served groups • new users/missed groups

  9. GUIDELINE TO IMPROVE DISSEMATION • Characterize level of prior knowledge and beliefs • ID key/sensitive decision points • what is technically possible • what is socio-economically feasible • Package information to target these points • Provide range of options where decisions actually result in tangible output

  10. CONCLUSIONS • know you clients needs • know what is available • know most critical weather affected decisions • know information needed for decision making • work out credible scenarios • present options and consequences

  11. CONCLUSIONS So let us help public / users / layman make transition from “passive acceptance” of weather by enabling and equipping them to make an “active response” to optimize opportunities

  12. THANK YOU FOR YOUR ATTENTION !!

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