1 / 7

The Power of Magazine Media: Influencing Christmas Shoppers

Discover the impact of magazine media in influencing Christmas shoppers' purchase decisions and how it compares to other online environments.

rmccreary
Download Presentation

The Power of Magazine Media: Influencing Christmas Shoppers

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ‘THE CHRISTMAS PLANNER’ MEDIA CONSUMPTION (Index) Source: GB TGI 2016

  2. ‘SUPER CHRISTMAS SHOPPER’ MEDIA CONSUMPTION (Index) Source: GB TGI 2016

  3. ‘SUPER CHRISTMAS SHOPPER’ Which type of adverts do you find the most useful in helping you make a purchase decision? Source: GB TGI 2016

  4. THE POWER OF MAGAZINE MEDIA: PRINT & DIGITAL COMBINED 54% Average media KPI contribution Campaigns with magazine print & digital Campaigns with magazine print only Campaigns with digital & print N=10 – Magazines with print only N= 29 Source: Metrics That Matter 2016

  5. MAGAZINE MEDIA DIGITAL ASSETS VS OTHER ONLINE ENVIRONMENTS 41% Average media KPI contribution Magazine brands online Other digital environments Magazine digital n=12 Non-Magazine Digital n=26 Source: Metrics That Matter 2016

  6. Source: Moat

More Related